How Do You...?

Question 1

How do you get a PM to move up priority?

Answer 1

• Develop a business case
• Show that there is real $ behind the feature request
• Get customer name and feedback
• Go through CRM to see if there is a similar feature request
• Is it blocking a deal,renewal ?

Question 2

How do you get a partner to do the work?

Answer 2

• Get a common customer to ask

Question 3

Drive ecosystem growth?

Answer 3

• Identify the types of partners that we want to engage and why
• First lookout for partners that are wiling to work with you
• Work with the leaders and recruit others
• Design partner strategy
• EX: Edge/IoT

Question 4

Build Deep Product Partnerships?

Answer 4

• Work cross functionally at the partner: Prod, Eng, Sales
• Understand the integration opps
• Understand how both parties can make $
• Cadence of touch points