Store Layout Flashcards
How does the store layout influence customers
Encourages them through the door and persuades them to stay for some time, thereby increasing the amount they spend.
At the entrance
Just inside the supermarket there is some clear space, to let the customers adjust to the atmosphere.
The heating may blow warm air on to the customers which is psychologically welcoming.
Fruit and veg
Are placed near the front of the supermarket. Consumers associate fruit and veg with freshness and quality, and having them at the front of the store has a positive effect on sales.
On the shelf
People look from left to right. So for example, in a display of soup cans, most expensive ones are positioned at the right.
The cheapest variety is either put on a higher shelf or a lower shelf , too prevent customers seeing it too easily.
Items that appeal to children are put on low shelves.
Going down the aisle
As customers turn their trolley at the end of the aisle, they slow down. The shelves at the ends of aisles are called hot spots where special offers and impulse buys are put.
Aisles are used to group items together around a theme. For example everything barbecue related is grouped together. Encouraging customers to buy more than was on their list.
Where the bread and milk are
These are essential purchases for most consumers. So are usually put at the back of the shop so if you are only buying bread and milk you have to walk past displays of many other goods that might appeal to them.
At the checkout
Displays at the checkout are supermarkets last chance to tempt customers to buy more. These displays usually include sweets, but many others are put there too depending on the weather or season.
What are the 6 store layout techniques
At the entrance.
Fruit and vegetables.
On the shelf.
Going down the aisle.
Bread and milk location.
At the checkout.
