Stimulus Response theory Flashcards
1
Q
Idea of theory
A
- dog, doorbell, sugar cube, drool
- dog drooled when the doorbell rang
- direct effect
- messages will have some effect on everybody
2
Q
Period
A
1920’s - fear of new media
3
Q
Discipline
A
Psychology
4
Q
Institution
A
Universities, governments, regulatory agencies
5
Q
Main Question
A
What do media do to people
6
Q
Social Organization
A
Automized mass
7
Q
Human subjectivity
A
Submissive and alienated
8
Q
Media
A
Powerful and manipulating
9
Q
Power
A
Reached a level of media impact
10
Q
Strategies
A
Tests in labs
11
Q
Key concept
A
direct impact
