Historical approach Flashcards
1
Q
Theory idea
A
- it goes against technological determinism
- impact of technology that it causes culture change
2
Q
Period
A
the emergence of modern societies
3
Q
Discipline
A
sociology and history
4
Q
Institution
A
Universities
5
Q
Main question
A
why is communication the way it is
6
Q
Social organization
A
the constellation of personal and social interests
7
Q
Human subjectivity
A
socially integrated individual
8
Q
Media
A
vehicles of social interests
9
Q
Power
A
a social and global phenomenon - diffusion of power is dominated by most powerful interests
10
Q
Strategy
A
historical research relying on original documents
11
Q
Key concepts
A
social interests
