Stigma FINAL Flashcards
Smith’s Communication Stigma Model: What are the two functions of Stigma?
1) Evaluative 2) Expressive
Smith (2007): Evaluative
Differentiate rewards and punishments
Smith (2007): Expressive
Express attitudes and values
Smith (2007): Four categories of stigma
- Mark
- Group labeling
- Responsibility
- Peril/danger/threat
Four categories: Mark
A mark for categorization in a stigmatized group. Includes two qualities: Concealment & Disgust
Concealment: whether or not to be recognized
Disgust: unclean, contaminations by unpalatable objects or ideas.
Four categories: Group Labeling/Separate
Descriptions of the stigmatized group as separate group entity
Four categories: Responsibility
Responsibility for placement in the stigmatized group and resulting in group threat, including two qualities:
Choice: They choose (or not) to harm our people and community (attribution errors)
Control: How stigmatized groups control their actions to eliminate threat to others.
Four categories: Peril/Danger/Threat
Cues to danger the group and its members face and reminder for unmarked members to protect themselves and to support collective efforts to eliminate the threat. Imply individual and collective actions to minimize threat imposed by danger. (Signal words, hazard statement, hazard avoidance statement, consequences statement)
Smith (2007): Message reactions
Cognitive Reactions: Access relevant social attitudes and stereotypes
Emotional Reactions: disgust, anger, fear
Smith (2007) Message Outcomes
Developing stigma attitudes, isolations and removal of target, share stigma messages in one’s network.
Positive Stigma
Positive traits or certain privileges become the stigma people possess. “Too good to be good”
Result in social isolations or discriminations; Most likely to be related to blemished characters
What causes positive stigma?
- Jealousy?
- Symbolic threat to others self-esteem
- Realistic threat to future job market (hard to compete with those who have the gift)
- Threat to being normal or regular
Common stereotypes of gifted children
- Nerdy
- Geek
- Lack of basic social skills
- Lack of athletic skills
- Not attractive or do not have a dating partner
Blonde Stereotype
Being pretty and attractive vs. Being superficial and not smart
Gender Inequality
Male dominant ideology may enjoy such stereotype about dumb blonde.
Secretly glorifying and popularizing such stereotype
Stigma = medal