Stereyotyping and the media

Question 1

Representations of the monarchy - Narin

Answer 1

Notes that contemporary media coverage of monarchy has focused positively on every trivial detail of their lives

Question 2

Upper classes

Answer 2

Hardly ever stereotyped in a negative light - often romanticised

Question 3

Middle classes

Answer 3

Over represented - presented as a norm, ‘ceral packet family’, most journalists, film makers and writers = middle class

Question 4

Lower class

Answer 4

Media tends to see w/c as a problem

• GUMG - strikes, chaotic
• Povery porn - benefit street

Question 5

Marxists = critical of w/c media representations

Gramsci

Answer 5

Media through it’s representations of social class ensures the cultural hegemony of the dominant capitalist class - maintains inequality and exploitation

Question 6

Marxists = critical of w/c media representations

Hegemony

Answer 6

The ruling class shape our ideas about society, until they become common sense

Question 7

Owen jones

Answer 7

Book = chav

• Demonization of the w/c has become an acceptable form of discrimination
• Blames the working class rather than the ruling class
• Riches 1% have as much wealth as the poorest 60%

Question 8

Media as a diversionary institution

Answer 8

Media diverts out attention away from innequality, it keps us passive by laughing and demonsing the w/c
> Dominant hegemony that we don’t question - Marxist

Question 9

Traditional Marxists

Answer 9

• Brainwashed - HDS
• Capitalist ideology - R+B
• Create false needs - M
• Opium of the people
• Anecdotal evidence
• Assumes we are passive

Question 10

Neo-Marxists

Answer 10

• SFM
• 54% of journalists privately educated
• Repeats
• Keeps us passive

Question 11

Pluralists

Answer 11

• Journalists integrity
  POMO
• Lyotard
• Fragmented

Question 12

Age

Answer 12

Childhood - helpless/innocent
Youth - irresponsible/rebellious
Adulthood - Responsible/conformist
Old age - Vulnerable/burden

Question 13

Young presented positively

Answer 13

When dying/dead

‘heros’, ‘hardworking’, angels’

Question 14

Disability statistics

Answer 14

• 13.9 million disabled people in the UK
• 8% of children are disabled
• 19% of working age adults are disabled
• 45% of pension age adults are disabled

Question 15

Anne Karpf

Answer 15

Argues the media has two main approaches with disabilit an obsession with miracle cures and with disabled people as victims

Question 16

Barnes

Answer 16

• In need of pity and charity
  > Children in need has grown in popularity in recent years
  As victims
  > 3x more likely to be killed off
  As villains
  > Portrayed as criminals/monsters e.g. villains in James Bond

Question 17

Cumberbatch and Negrine

Answer 17

Found that there were no disabled people of current affairs programmes or TV quizzes
- Made up only 0.5% of characters in fictional programmes

Question 18

Cerrie Brunell

Answer 18

• Disabled CBeebies presenter
• Complaints
• Scaring children
• Only given the job because of her disability
• Positive disabled role models

Question 19

Why is it important to normalise disability?

Answer 19

To act as role models for young people with disabilities

Question 20

Conclusion - pomo

Answer 20

The media is better at breaking stereotypes identities have become more fragmented