Stereyotyping and the media Flashcards
Representations of the monarchy - Narin
Notes that contemporary media coverage of monarchy has focused positively on every trivial detail of their lives
Upper classes
Hardly ever stereotyped in a negative light - often romanticised
Middle classes
Over represented - presented as a norm, ‘ceral packet family’, most journalists, film makers and writers = middle class
Lower class
Media tends to see w/c as a problem
- GUMG - strikes, chaotic
- Povery porn - benefit street
Marxists = critical of w/c media representations
Gramsci
Media through it’s representations of social class ensures the cultural hegemony of the dominant capitalist class - maintains inequality and exploitation
Marxists = critical of w/c media representations
Hegemony
The ruling class shape our ideas about society, until they become common sense
Owen jones
Book = chav
- Demonization of the w/c has become an acceptable form of discrimination
- Blames the working class rather than the ruling class
- Riches 1% have as much wealth as the poorest 60%
Media as a diversionary institution
Media diverts out attention away from innequality, it keps us passive by laughing and demonsing the w/c
> Dominant hegemony that we don’t question - Marxist
Traditional Marxists
- Brainwashed - HDS
- Capitalist ideology - R+B
- Create false needs - M
- Opium of the people
- Anecdotal evidence
- Assumes we are passive
Neo-Marxists
- SFM
- 54% of journalists privately educated
- Repeats
- Keeps us passive
Pluralists
- Journalists integrity
POMO - Lyotard
- Fragmented
Age
Childhood - helpless/innocent
Youth - irresponsible/rebellious
Adulthood - Responsible/conformist
Old age - Vulnerable/burden
Young presented positively
When dying/dead
‘heros’, ‘hardworking’, angels’
Disability statistics
- 13.9 million disabled people in the UK
- 8% of children are disabled
- 19% of working age adults are disabled
- 45% of pension age adults are disabled
Anne Karpf
Argues the media has two main approaches with disabilit an obsession with miracle cures and with disabled people as victims
Barnes
- In need of pity and charity
> Children in need has grown in popularity in recent years
As victims
> 3x more likely to be killed off
As villains
> Portrayed as criminals/monsters e.g. villains in James Bond
Cumberbatch and Negrine
Found that there were no disabled people of current affairs programmes or TV quizzes
- Made up only 0.5% of characters in fictional programmes
Cerrie Brunell
- Disabled CBeebies presenter
- Complaints
- Scaring children
- Only given the job because of her disability
- Positive disabled role models
Why is it important to normalise disability?
To act as role models for young people with disabilities
Conclusion - pomo
The media is better at breaking stereotypes identities have become more fragmented
