POMO and the media Flashcards
Meta narrative
Big theories to explain the world
Lyotard
There is no single truth
Strinati
Development:
Consumption patterns = media are responsible for providing most of our experience of social reality
Image and style = Style is more important than content
There is no longer a cultural hierarchy = classical music was considered more important than pop
Media saturated society
We are bombarded by adverts (Marcuse - false needs / Milliband and opium)
Baudirillard - Simulacra
Media images are shown to reflect reality but in reality have no reflection of the real event
Hyper reality
Jean Baudrillard
Mass media creates culture
Media explains what is happening around the world
Baudrillard - Simulacara
Media images are shown to reflect reality but in reality we have no reflection of the real event e.g. only showing war torn streets
Simulacara - hyper reality
Where the world becomes defined by the media, Giddens notes “we are responding to media images rather than real people”
Hyper reality - Baudrillard
Reality and virtual reality are becoming blurred
Media creates culture
The media explain to people what is happening around the world, becoming a smaller place as we are connected by technology and transport
Globalisation
We are no longer restricted by national boundaries
Mashall McLuhan - Global village
The world has become a smaller place as we are connected by technology
George Ritzer - McDonaldisation
Meaning societies are starting to operate like a mcdonalds
- We want things quick and cheap
- Care less about quality
- Predictable/standardised everywhere e.g. big mac
Harvey - style over substance
We increasingly consume images and signs for their own sake rather than their ‘usefulness’
