Introduction Flashcards
1
Q
Mass media
A
Agencies of communication that transmit information, education, news and entertainment to mass audiences
2
Q
Print media
A
- Posters
- Newspaper
- Books
- Magazine
- Leaflets
- Journal
3
Q
Audio-visual media
A
- Radio
- TV
- Digital billboards
4
Q
Public media
A
- Includes radio, tv, and other electronic outlet whose primary mission is public service
- In most of the world funding comes from the government (annual fees)
5
Q
New media or digital media
A
- Podcasts
- Gaming
- Websites
- Social media platforms
6
Q
Private media
A
- The broadcasting of tv programmes/radio by privately owned corporate media, as opposed to state ownership (e.g. sky)
7
Q
Positive attitudes to mass media
A
- Educates
- Provides information
- Allows us to communicate
- Quick/easy to use
- Exposes corruption
- Part of family life
- Cheap mass entertainment
> Powerful/raises awareness
8
Q
Negative attitudes to mass media
A
- Misleading
- Negative
- Bias
- Cyber bullying
- Promotes unrealistic lifestyle/body shape
- Present groups of people in a negative way
- Promotes consumerism
- Distorts truth
> Powerful/raises awareness
9
Q
What do Christian right and Conservative politicians see the media responsible for?
A
- Family breakdown/divorce
- Crime
- Abortion
- Underage sex
- Homosexuality
10
Q
Radical Marxists
A
- Society based on class
- Ruling class exploit w/c
- Radical is concerned about the power of the media owners and worry that people are controlled by what they see
11
Q
Radical Marxists - The audience is passive, meaning?
A
- The audience is easily manipulated/weak willed
- They will only look at the media in one way, the way the media intended them to view
- Passive audience members
