stereotypes and attitudes test Flashcards
explicit
is when someone openly states their attitude and behaves in a way that reflects this attitude
implicit
are involuntary, uncontrollable attitudes that people could be possibly unaware they hold until they reveal actions for it
components of attitude
affect (thoughts & feelings), behaviour (what we do) and cognition (our thoughts)
attitude
an evaluation made up of feelings, behaviours and beliefs towards a person, social group, event or object
attitude object
target of judgement related to an attitude, object, person, event/social group
attitude formation
the way we develop evaluations or actions of thought and feelings of others
functions of attitudes
guides to help behave in a particular way, help to achieve what we want, Save us energy so we do not have to work out our reactions to an attitude object each time we encounter it
cognitive dissonance
a feeling of mental discomfort when contradictory information is perceived by a person
cognition
piece of knowledge
effects of cognitive dissonance on behaviour
avoidance, reduction, rationalisation
avoidance
people are inclined to avoid situations and new information that could increase cognitive dissonance
reduction
when there are conflicts between cognition people will take steps to reduce the dissonance and feelings of discomfort
rationalisation
when individuals experience cognitive dissonance, tend to rationalise or justify their behaviour
magnitude of dissonance
level of discomfort caused to person. The greater the magnitude, the greater the pressure felt to reduce it
responses to cognitive dissonance
changing their behaviour to match a person’s belief. Changing their beliefs to question how important belief is. Changing their perception of their action by viewing their behaviour differently instead