Stereotypes Flashcards
Social categorisation
The process of assigning people to groups based on social categories such as age, sex, race etc.
Why do we categorise thing in a social context?
It simplifies an otherwise complex world to a level we can deal with
Social categories are more informative for person perception (Stangor et al. 1992)
Rosch (1978)
We think of categories having ‘fuzzy’ boundaries and revolving around a central prototype
What are the most typical features of a category?
Cognitive representations
Fiske & Neuberg (2000)
Because we categorise so much on the basis of salient social categories, this should become automatic
Allport (1954)
“The human mind must think with the aid of categories, once formed, categories are the basis for normal prejudgement. We cannot possibly avoid this process. Orderly living depends on it”
Argument against automatic categorisation
Mere exposure isn’t enough to initiate categorisation
If social categorisation simplifies our social world, then we shouldn’t do it when it isn’t needed/relevant - categorisation may be goal-dependent
Quinn & Macrae (2005)
People only categorised faces by gender when instructed to, people just looking at the faces did not
Stereotype definition Lippmann (1922)
A picture inside one’s head that helps us navigate person perception and justify social hierarchies
Modern definition of stereotypes
The collection of traits that society associates with a particular social group (Brown, 1995)
Difference between categorisation and stereotyping
Categorisation is merely putting people into groups, stereotyping is assigning certain traits depending on that group
What is prejudice?
A negative attitude held towards a social group or its members
What is discrimination?
Biased behaviour towards a person due to their group membership
Tripartite model of prejudice
Stereotypes (cognitive), discrimination (behavioural) + emotions (affective) are the 3 components of prejudice (attitude)
Princeton Trilogy Studies
Tracked stereotype change in Princeton students over 70 years
Katz and Braly (1993) —> Madon et al (2001)
Most ethnicity and nationality based stereotypes have changed
The Stereotype Content Model
Fiske, Cuddy, Glick and Xu (2002)
Stereotypes classified along two key dimensions of warmth and competence, linked to current status and potential for competition
Stereotype activation
The degree to which a stereotype is accessible in the mind (Kunda & Spencer, 2003)
Stereotype application
The actual use of activated stereotypes in judgements (forming an impression) (Kunda & Spencer, 2003)
Why do people stereotype?
To save energy
To justify social hierarchies
Judgemental heuristics
A mental shortcut for streamlining social perception (Bodenhausen & Wyer, 1985)