Stereotypes Flashcards
discrimination
positive or negative behaviour directed toward a social group or its member
prejudice
positive or negative evaluations of a social group or its members
stereotypes
impressions of groups that people form by associating the groups with particular characteristics
social group
two or more people sharing common characteristics that are socially meaningful for themselves or others
social categorization
perceiving people as members of social groups rather than as unique individuals
social norms
generally accepted patterns of thought, feeling and action, endorsed as right and proper by a group
Wittenbrink, Judd, and Park (2001)
Priming study: words “black” or “white” flashed on computer screen, so fast that they could not be consciously read. result: faster identification of subsequent words related to group stereotype
facial electromyography (EMG)
measures electrical activity in the facial muscles that create expressions such as smiles or frowns
Fazio et al (1995)
Priming study: photos of black or white faces presented on screen. result: faster categorization of subsequent words as positive/negative
Increases stereotypes
shortage of time complex information wrong time of the day emotional arousal (limits cognitive capacity) power.
Bodenhausen (1990)
Time of day has an impact on stereotyping. people more likely to make stereotypic judgments during their “off times”.
contact hypothesis (Allport, 1954)
direct contact with members of a stereotyped group can reduce stereotypes or prejudice