Stereotypes Flashcards
comp temporary stereotypes definition
generalized beliefs about or expectations from members of a group
stereotypes features
Do not need to be rigid or fixed -> they can be fixed within people but they can definitely change, especially over generations
Do not have to be biased (can be) but can actually be accurately representing the majority of a group - still a stereotype
category based beliefs
- Take belief about a group
- use it to judge all people within that group
- not paying attention to individual qualities of a person
- taking an expectation based on other people within their group
stereotypes component
cognitive component of attitudes towards a social group, beliefs about what a particular group is like
prejudice component
affective - feeling
discriminations component
behavioural, action component of an attitude
why do we use and from stereotypes: categorisation
Categorizing for efficiency > we have limited capacity for understanding info
> stereotypes act as shortcuts to help us save energy and make social decisions quickly and easily
why do we use and from stereotypes: schemas
to form schemas – cognitive frameworks for
organizing, interpreting and recalling
information
simplify and make it easier to understand social information
why do we use and from stereotypes: motivation
– feel positive about
group identity in comparison to other social
groups
- i am part of the superior group > make people feel better about themselves
stereotyping and limited resources study
Bodenhausen 1990
p’s presented with info from a legal trial
designed so that it drew on stereotypes that would suggest defendants guilt
objectively info was ambiguous
ALSO p’s identified themselves as either morning or evening people SO if a morning person and tested in evening = fewer resources
are we more likely to draw on stereotypes when we have little resources?
Morning people = will conclude the defendant is guilty in the evening
Evening people = will conclude defendant is guilty in evening
suggests: when we make judgements when we are tired, with less cognitive resources spare we are more likely to reply on stereotypes to make judgements
DONT MAKE JUDGEMENTS WHEN TIRED OR HAVE LIMITED COGNITVE CAPACITY
How are stereotypes structured? early approaches
We have unique, idiosyncratic beliefs about every single group
How are stereotypes structured? stereotype content model
all stereotypes have an underlying structure of 2 dimensions:
warmth: not random: depends on the person’s positive on the social structure
E.g. competitor groups = cold, unreliable, deceitful
E.g. 2 ally groups: friendly, good-natured
Competence: also not random:
High status groups = more likely to be considered competent, assertive skilled
Low status group = indecisive, passive, lazely
stereotype content model: different combinations prejudice and discriminations
high competence and high warmth = admiration e.g. ingroup members
high competence and low warmth = envy e.g. rich people, CEOs
low competence and low warmth = contempt, low status e.g., welfare recipients
low competence and high warmth = paternalism, e.g., old people
costs of positive stereotypes study method
Deutsch 1987
stereotype being tested: are women penalised when they do not live up to ‘warm’ stereotypes
Read a description of a man or a woman (Same description to every condition)
1: no photo
2: smiling
3: not smiling
costs of positive stereotypes study results
smiling photo vs no photo
Smiling man vs no photo man:
Smiling = happier, more relaxed, more care free and warmer
Smiling woman vs no photo woman:
Smiling = happier, more relaxed, more care free and warmer
Having a smiling picture is better than no picture
costs of positive stereotypes study results
non-smiling photo vs no photo
Non-smiling man vs no picture:
Non-smiling man = Little less happy and warm
But same carefree and same relaxed
Non-smiling woman vs no picture
Less happy, less warm, less relaxed, less carefree (all)
costs of positive stereotypes study results
gender differences conclusion
Women stereotype = warm, friendly, approachable > when they do not confirm our expectations we rate them A LOT LOWER
we do not what our expectations to be disconfirmed
DOUBLE-STANDARD
Non smiling man does not disconfirm any expectations SO not downgraded
Even benevolent stereotypes can have negative consequences
4 ways stereotypes influence cognitive processing
- WHERE we direct our attention –> attend to stereotype consistent info more (Cohen)
- HOW we interpret information –> interpret ambiguous info in line with stereotypes e.g. wealthy girl = smarter even tho performance ambiguous
- WHAT we remember –> recall more stereotype consistent information - forget others
- HOW we gather information –> ask questions that confirm our beliefs