STEREOTYPES 1 Flashcards
Define categorisation
The act or process of putting people or things into categories
Define social categorisation
The process of assigning people to groups based on social categories
Define prejudice
A negative attitude held towards a social group or its members
Define discrimination
Biased behaviour towards a person because of their group membership
Define stereotype activation
The degree to which a stereotype is accessible in the mind
Define stereotype application
The actual use of activated sterotypes in judgements, eg. forming an impression
We mentally represent social categories as prototypes. Define prototypes
Cognitive representations of the most typical features of a category
Argument for social categorisation being automatic?
- Human beings are ‘Cognitive missers’
- We categorise people into social categories because it simplifies complex view of the world.
- Categorise based on salient categories so automatic
Argument against categorisation being automatic?
- Mere exposure to a person isn’t enough to initiate categorisation.
- If it makes social world simpler shouldn’t do it when its not needed. Goal dependent.
- Empirical evidence that social categorisation isn’t inevitable.
- Quinn & Macrae people only categorised faces by gender when instructed to, not automatic
What are the 3 components of the Tripartite model of prejudice?
- Stereotypes (cognitive)
- Discrimination (behavioural)
- Emotions (affective)
Describe the Stereotype Content Model (Fiske, Cuddy, Glick & Xu)
Stereotypes classified along two key dimensions for warmth and competence, linked to current status and potential for competition. I’m
How is stereotype activation often measured?
Reaction time tasks e.g lexical decision tasks
Define stereotype
The collection of traits society associates with a particular social group
Define prototype
Cognitive representations of the most typical features of a category
