Steps of persuation Flashcards
1
Q
What is ethos? SPEAKER
A
when they convince you based on who they are: (famous people, somebody that tried it, someone you trust)
2
Q
What is logos? MESSAGE
A
when they convince you by telling you that is logical to buy the product because you need it (lots of arguments)
3
Q
What is pathos? AUDIENCE
A
when they convince you by making you feel emotions
