ETHOS Flashcards
1
Q
What are the characteristics of the ethos?
A
- trustworthiness and respect
- similarity to the audience
- authority
- expertise and reputation/history
2
Q
ALLUSION - mecanism
A
the author uses an expresión designed to call something to mind without mentioning it (can be; historical, biblical and literally)
Examples: - “chocolate is my kryptonite”
- “when my phone battery dies, I feel as lost as Harry Styles without his fashion sense”
3
Q
COLLOQUIAL LENGUAGE - mecanism
A
informal lenguage usually used with family and friends
4
Q
TESTIMONIALS - mecanism
A
opinion of someone that has tried the product (influencers, professionals, celebrities, costumer/client)
5
Q
LISTENING CREDENTIALS - mecanism
A
the speaker lists their achievements such as their education level, awards, proffesional specialities… It helps the audience trust them
