LOGOS Flashcards
What is logos?
logos is about logic and reason. When someone uses logos, they present facts, statistics and logical arguments to persuade you
What are the characteristics of the logos?
- technical words
- formal lenguage
FACTS AND STATISTICS - mecanism
speaker uses evidence from credible research or surveys
EXPERT OPINION - mecanism
speaker admits that a respected figure or organisation agrees with them
FORMAL LENGUAGE - mecanism
writer or speaker uses eloquent expressions rather than coloquial lenguage, this make it sound more educated
TRICOLON - mecanism
author uses a three part sentence. It is effective because the human brain seems to more readily process ideas presented in groups of three
JARGON - mecanism
special words or expressions used by proffesionals that are difficult to others to understand. This works because it makes us think that the product is better and has lots f proffesionals parts