LOGOS Flashcards

1
Q

What is logos?

A

logos is about logic and reason. When someone uses logos, they present facts, statistics and logical arguments to persuade you

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are the characteristics of the logos?

A
  • technical words
  • formal lenguage
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

FACTS AND STATISTICS - mecanism

A

speaker uses evidence from credible research or surveys

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

EXPERT OPINION - mecanism

A

speaker admits that a respected figure or organisation agrees with them

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

FORMAL LENGUAGE - mecanism

A

writer or speaker uses eloquent expressions rather than coloquial lenguage, this make it sound more educated

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

TRICOLON - mecanism

A

author uses a three part sentence. It is effective because the human brain seems to more readily process ideas presented in groups of three

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

JARGON - mecanism

A

special words or expressions used by proffesionals that are difficult to others to understand. This works because it makes us think that the product is better and has lots f proffesionals parts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly