Step 2 Loyalty Cirlce Flashcards
What is the 2nd step of the Loyalty Circle?
Build Rapport, Uncover Needs and Understand wants, Educate the Customer on solutions
Why is the 2nd step of the Loyalty Circle “Building Rapport, Uncovering Needs and Understanding wants, Educating the Customer on solutions” important?
- Through this we earn the opportunity to build trust with that person and help them
What happens if you do not focus on the 2nd step of the Loyalty Circle “Building Rapport, Uncovering Needs and Understanding wants, Educating the Customer on solutions”?
- You wont have the opportunity to to build trust and help people
Why is “Building Rapport” important?
- This is where you find common Ground
- When you find common ground, you make a connection with that person
- This is when you initially establish trust
What happens if you do no Build Rapport
- You won’t find common ground
- Which will prevent you for making a connection with that person
- That person will have less trust in you
- Then it will come across as you are just trying to sell products
How do you Build Rapport?
- Ask open ended questions and get to know that person and who they are
Why is Uncovering needs and Understanding wants important?
And what are you doing in this process?
Uncovering Needs and Understanding wants is important becuase this is going to give you the information on how to help them and what to educate them on for them to reach their goals
- You are figuring out what their goals are
- What they are struggling with
- How you can provide the best solution to them
What happens if you do not Uncover needs and understand wants with who you are trying to help?
- You won’t be able to build trust with that person, educate that person effectively, and help them
How do you know when you Uncovered Needs and Understand wants with whom you are trying to help?
When you can identify:
- What is their goal?
- Where are they at currently doing to achieve their goal?/ What have they struggled with in the past?
- What are they struggling with?
Why is “Educating the Customer on Solutions” Important
- Education builds trust, Trust build Loyalty
- This is how you separate yourself from everyone else
- This Empowers the customer to take action
(Why Not) What happens if you do not “Educate the Customer on Solutions”
- You lose opportunity to become authority
- If you Misinform someone, they will lose trust
- You won’t be able to separate yourself from everyone else
- You won’t be able to Empower the customer to take action
What does a legionnaire need to focus on to make sure you they are effectively educating their customers on solutions?
- Utilize the Legionnaire Connect App
- Explaining and Posting “Problem, Solution, Benefit / How, Why, Why Not”
- Tie in what you learned from uncovering their Wants/Needs to tie it back to their level of understanding - speak in terms of what they’ll understand
