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Purpose of PM
To manage the full lifecycle of products/services to…
- Create exception customer value
- Generate long-term competitive advantage
- Deliver year-after-year profitability
The work of PM (4)
- Market Intelligence
- Strategy
- New product development
- Lifecycle Management
What consists of Market Intelligence?
Market, Customer, Competition
Assisted by the Market research team
What consists of Strategy?
Strategy development
Assisted by Corporate
What consists of New product development?
Roadmapping, New product development, Launch
Assisted by Research and Development
What consists of Lifecycle Management?
Finding growth
Pricing
Sales channels
Sales support
Product support
Forecasting
Obsolescence
Assisted by WW/regional market dev and sales
The Secret PM Handbook - What is PM?
“I find market problems, guide the creation of solutions, and take the solutions to market.”
Problem -> Solution -> Go to market
- End goal of “making a customer”
What is a Product Owner?
Manage, prioritize, express PBIs
- Clear express Product Backlog Items (PBI)
- Order PBIs
- Ensure Business Value
- Backlog Visibility
- Clarify PBI
What are the 5 types of PMs?
- Engineering PM
- Design PM
- Business PM
- Data PM
- Growth PM
What are the two biggest components or any creative or technical processes?
What are the two biggest components or any creative or technical processes?
Time and Dependencies
What is an MVP?
What is its goal?
Minimum Viable Product
or
Earliest Testable Product
The main goal is to learn
What question should we ask when making MVPs?
What is the fastest and cheapest way we can start learning?
