Other Buzzwords

Question 1

Concept Testing

Answer 1

Concept testing is defined as a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it.

Question 2

MVP

Answer 2

Minimum Viable Product

a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle

Question 3

Dogfooding

Answer 3

Eating your own dog food or “dogfooding” is the practice of using one’s own products or service

This can be a way for an organization to test its products in real-world usage using product management techniques.

Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising.

Question 4

Front End

Answer 4

Front-end web development is the development of the graphical user interface of a website, through the use of HTML, CSS, and JavaScript, so that users can view and interact with that website.

Question 5

Digital, Mobile, Web – Omnichannel

Answer 5

Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as “seamless and effortless, high-quality customer experiences that occur within and between contact channels”.

Question 6

cross-functional

Answer 6

denoting or relating to a system whereby people from different areas of an organization work together as a team.

Question 7

Back End Development

Answer 7

working on server-side software, which focuses on everything you can’t see on a website. Back-end developers ensure the website performs correctly, focusing on databases, back-end logic, application programming interface (APIs),

Question 8

Customer Relationship Management

Answer 8

A process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[citation needed]

Question 9

Pirate Metrics

Answer 9

The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that can lead to business growth. The acronym stands for acquisition, activation, retention, referral, and revenue.

Question 10

Pragmatic Marketing

Answer 10

A sophisticated product creation and marketing process that continually adapts itself based on what customers desire. During adaptation, the marketing strategy is tested and re-adapted to ensure that the product is relevant to the customers’ needs and meets the customer’s expectations.