Static Image Definitions Flashcards
Use these cards to revise the definitions of static images.
What is a dominant image?
The largest and most centred image on the page. It contains the main idea (often the product, but not always) of the advertisement.
What is a symbol?
An image that is used to represent an idea or brand.
e.g. a skull and crossbones to show that something is poisonous
What is a stereotype?
An image of a person that is used to represent a certain group of society.
(e. g. a girl wearing pink)
(e. g. a French person wearing a beret, with a moustache, holding a baguette).
What is a caricature?
An image that takes a famous person and exxagerates their features.
What is superimposition?
Where one image is placed on top of another image for effect.
What is a logo?
An image that is used to represent a particular company or brand.
What is colour?
The use of colour in an advertisement and its symbolic associations (e.g. blue is calm, red is anger or passion, green is nature)
What is a headline?
The largest or most dominant piece of text on a page.
What is a slogan?
A group of words associated with a brand or company.
e. g. Nike: Just Do It
(e. g. McDonald’s: I’m Lovin’ It)
What is font/typography?
The style, size and colour of lettering used on an advertisement.
What is reverse text?
White letters on a black background.
What is layout?
The way in which images and letters are arranged on a page.
What is foreground and background?
Foreground is words/images that are placed in front of others (are superimposed).
Background are words/images that are at the back (are behind superimposed objects) in the image.
What is framing?
When borders are used to draw attention to certain parts of the image.
What is shading?
The use of light and dark to draw attention to certain parts of the image.
What is contrast?
The use of differences in size (big and small), shape (round and square) and colour (bright and dull; black and white) are used in an image to draw attention to certain things.
The main image in a text is called…
The Dominant Image
An image that is commonly used to represent an idea (e.g. a skull and crossbones to show something is poisonous) is called…
A symbol
An image of a person that is used to represent a certain group in society (e.g. a Japanese person wearing a kimono) is called…
A stereotype
An image that exxaggerates the features of a well-known person is called…
A caricature
When one image is placed over the top of another image, that is called…
Superimposition
A symbol that is used to represent a particular brand or company is called…
A Logo
The use of colour for its symbolic associations is called…
Use of colour
The largest piece of text on an advertisement is called…
The Headline
The size, shape and colour of lettering is called…
Font or typography
White text on a black background is called…
Reverse text
A group of words that is often used to represent a company or brand (e.g. I’m lovin’ it or Just do it) is called…
A slogan
The way in which images and words are arranged on the page is called…
Layout
When borders are placed around parts of a static image this is called…
Framing
When images are positioned in the front and back of images this is called…
The use of foreground and background.
The use of light and dark in an image is called…
Shading
The use of difference in size, shape and colour in an image is called…
Contrast
