State control of mass media and propaganda under Khrushchev Flashcards

1
Q

Under Khrushchev and Brezhnev the media…

A

changed

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2
Q

How did the media change under Khrushchev and Brezhnev?

A

As part of their attempts to create a new consumer society magazines proliferated, as did radios and television sets

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3
Q

As part of the drive to create a consumer society, magazines were encouraged to publish…

A

readers’ letters

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4
Q

However, rather than praising the achievements of socialism, readers’ letters often exposed…

A

long-term problems with Soviet society

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5
Q

In consumer magazines, what did readers complain about?

A

The quality and scarcity of consumer goods

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6
Q

Letters to women’s magazines, like Rabotnitsa (the Woman Worker), exposed more profound problems - what did readers complain about?

A

Readers complained about male alcoholism, inequalities in the home relating to childcare and housework, as well as domestic violence

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7
Q

Rather than suppressing the letters, what did Khrushchev’s media do?

A

Khrushchev’s media responded with its own campaigns against worthless men. Instead of focusing on the domestic failure of men, they focused on male hypocrisy and lack of devotion to Communism

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8
Q

Krokodil

A

Krokodil was a satirical magazine published in the Soviet Union. It was founded in 1922 as the satirical supplement to the Workers’ Gazette

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9
Q

Cartoons in Krokodil, a satirical magazine, poked fun at…

A

men who arrived at parades drunk, late or not at all

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10
Q

Soviet cinema also changed under Khrushchev as part of…

A

a broader cultural “thaw”, or liberalisation

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11
Q

Many of the films of this era focused on…

A

traditional themes such as the Soviet victory in the Civil War. Yet, rather than focusing on the contribution of Stalin, films focused on the role played by ordinary people

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12
Q

Name the films of this era that focused on the role played by ordinary people

A

The Forty-First (1956)
The Cranes are Flying (1957)
Ballad of a Soldier (1959)

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13
Q

Television also took off in Khrushchev’s last years. Between ___ and ___ Soviet television was broadly successful in _____ the regime

A

1960
1964
supporting

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14
Q

Television played a major role in celebrating the Soviet Union’s triumphs in the space race - expand on this claim

A

In 1961 millions of viewers watched a five-hour programme celebrating Yuri Gagarin’s space flight
Similar shows in 1963 focused on Valentina Tereshkova, the first woman in space

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15
Q

What did television coverage stress about Valentina Tereshkova?

A

Television coverage stressed her ordinariness: she was born on a collective farm and then became a textile worker in a Soviet factory

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16
Q

In ___, Soviet television broadcast the nation’s first television ____ show, “Estafeta Novosteo” (____ and ____)

A

1961
news
News
Mail

17
Q

What did “Estafeta Novosteo” (News and Mail) entail?

A

The programme contained regular features about model workers on farms and in factories as part of Khrushchev’s drive to increase labour productivity