Starbucks Study Flashcards
1
Q
When and where did it start
A
1971
Seattle Washington
2
Q
What is the brand image
A
To inspire and nurture the human spirit one cup at a time
3
Q
How many stores
A
30,000 store in 70 countries
4
Q
How do they tailor their products to local areas
A
In Japan they hired local designers to honour the culture of the area
5
Q
Murcia Spain
A
If they get a Starbucks they will become an important city
Campaigning to get local Starbucks
6
Q
Montmartre France
A
Don’t want any international chains
Petitions launched against the opening
7
Q
Starbucks in South Africa
A
Plans to open stopped because prices were too high and out of touch for the locals
