Rebranding Glasgow Flashcards
What were the three schemes called
Glasgow’s miles better - 1983
Scotland with style - 2006
People make Glasgow - now
What is the main industry
Ship building - 40 shipyards
Population increase
1941-1.1 million
Now - 600,000 largest city in Scotland
How many jobs created since 1998
60,000
How have the buildings changed
From tenement buildings to high rise flats to large waterfront regeneration
How much money spent on regeneration
1.2 billion
Glasgow’s miles better
Population had fallen by 20% city in decline
Advertised local culture and expanded tourism
Very successful , Glasgow named European city for culture
Scotland with style
Negative image
Created 1000 jobs, attracted investment
Very successful, 2.8 million tourists visit every year
People make Glasgow
Wanted public involved in branding
Manages libraries and museums
Showed Glasgow as a friendly place