Remaking Places

Question 1

What is branding

Answer 1

The perception consumers have about a company

Question 2

What makes a successful brand

Answer 2

Uniqueness
Consistency
Exposure
Knowledge

Question 3

Why is apple succesful brand

Answer 3

Status symbol
Consumer trust
Transparency

Question 4

I heart New York brand

Answer 4

Used to expand tourism in 1997
$400,000 spent on marketing
Now 58.3 million tourists a year

Question 5

Reasons for rebranding

Answer 5

Losing money
Negatively viewed
Competition

Question 6

Groups involved in rebranding

Answer 6

Coroporate bodies
Community and local groups
Local government

Question 7

Rebranding definition

Answer 7

To discard negative perceptions by making a location desirable

Question 8

Re imaging definition

Answer 8

Large scale projects to update the look of a place

Question 9

Regeneration definition

Answer 9

Projects to update local culture

Question 10

Noho square

Answer 10

Americanisation of street names

Loss of history residents want to project distinctiveness