Stakeholder Analysis & Management - Ch 6

Question 1

What is one of the main reasons business analysis projects do not succeed - or do not succeed fully?

Answer 1

Poor stakeholder management.

Question 2

When should stakeholder management take place in a business analysis project?

Answer 2

Before it begins, during inception and initiation, and revised throughout the project and after the project has completed.

Question 3

Who is primarily responsible for stakeholder management within the project?

Answer 3

The Project Manager.

Question 4

What is a definition of project stakeholders?

Answer 4

Anyone who has in interest in, or may be affected by, the issue under consideration.

Question 5

What are the generic stakeholder categories?

Answer 5

• Owners
• Managers
• Employees
• Customers
• Competitors
• Partners
• Suppliers
• Regulators

Question 6

Give me an example of an additional stakeholder, other than the generic ones.

Answer 6

• Insurers - if it affects the pattern or risk covered
• Police - law and order implications of actions

Question 7

What method would you use to analyse stakeholders?

Answer 7

Power/Interest Grid

Question 8

What is a Power/Interest Grid?

Answer 8

A method of plotting where stakeholders are, in relation to their power to impact the project and their interest in the project. This can then be used to manage stakeholders.

• **No Power **and No Interest
  
  • Ignore day to day, monitor and inform occassionally.
• No Power and **Some/High Interest **
  
  • Keep informed
    
    • Frequent, positive communication
• Some Power and No/Some/High Interest
  
  • Keep onside
    
    • otherwise passive resistance likely
    • keep informed, especially reasons
• High Power and No Interest
  
  • Watch
• High Power and Some Interest
  
  • Keep Satisfied
• High Power and High Interest
  
  • Constant, Active Management
    
    • Check positive/negative
    • Appreciate concerns & opinions
    • Keep informed at all stages

Question 9

How would you manage a Key Stakeholder who was negative towards the project?

Answer 9

• Find some personal benefits for them in the proposed course of action. If this is not possible then find a more powerful counter-force, maybe by engaging the interest of someone in one fo the high-power areas of the grid.

Question 10

What classification can you give to stakeholders?

Answer 10

• Champion - actively works for project success
• Supporter - in favour but not very active
• Neutral - no opinion
• Critic - not in favour but not actively opposed
• Opponent - works actively to disrupt, impede or derail the project
• Blocker - obstructs projects

Question 11

How would you define stakeholder involvement?

Answer 11

By using a RASCI chart.

Question 12

What is a RASCI chart?

Answer 12

A way of definining stakeholder involvement for project areas, such as business case, PID, requirements catalogue, by whether the stakeholder is:

• Responsible (does activity)
• Accountable (carries the can)
• Consulted (provides information)
• Supportive (provides assistance and/or resources)
• Informed (kept informed)