Stages Of Product Development? Flashcards by Helaena Caughey | Brainscape

Q

What is concept generation?

A

Identify a gap in the market

- Thinking stage

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Q

What is concept screening?

A

Consider ideas

- Get rid of unrealistic ideas

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Q

What is prototype production?

A

-Make the sample

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Q

What is product testing?

A

Gets public opinion on product

- Makes any necessary changes

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Q

What is the first production run?

A

-Quality assurance

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Q

What is the marketing plan?

A

Consider price

- Plan advertising methods

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Q

What is product launch?

A

Sell the product

- Monitor sales

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