SREC - KT Qs Flashcards
You say you have provided stategic real estate consultancy advice in a variety of contexts. Can you give some examples of what you mean?
Or, what examples have you used?
Scoring Matrix to assist with an acquisition (e.g. Relevance Intl)
Portfolio review (e.g. NSPCC)
Stay vs. Go analysis (e.g. Alzheimers)
Managing underutilised space (e.g. Old Hampstead Town Hall)
When else might a Strategic Real Estate consultant be required?
(When might strategic advice be provided to a client)
Stay vs Go analysis
Portfolio review
Managing occupational requirements (if they need less or more space)
Cost reduction exercise
Revised management policy (there’s been a change at board level)
Their current office is no longer fit for purpose
Location change (difficulty recruiting talent)
To comply with sustainability inititives.
What is the role of a Strategic Real Estate Consultant?
Working with senior management to ensure an organisation’s real estate portfolio aligns with its business strategy and objectives (both current and future).
Why is Strategic Real Estate important?
Strategic Real Estate will identify liabilities, strengths, weaknesses, opportunities and threats across a property portfolio.
Property is usually the second highest business expense behind staff.
The SRE consultant often works closely with wider professionals, and avising non-cognate professionals (often at senior level) such as an organisation’s board members.
Why do charities in particular rely on Strategic Property advice?
Because a chairties Trustees / Board HAVE to make decisions based on a strong business case supported by data collection / data management. (e.g. a commute analysis when considering a relocation).
Also, strategic advice is required by a charity with the Charities Act (2022) when selling, leasing or otherwise disposing of charity land or property - to demonstrate the charity is obtaining “best value” for the asset.
What would be your starting point when analysing a businesses performance or objectives?
What factors are you considering?
I research and analyse the nature of the client’s organisation - to include:
Market research on the company, their sector and current portfolio
Analysis of financial information
Organisational structure (whether they have any property services in house or outsourced)
Understanding their entire property portfolio (Freehold vs Leasehold tenure, where is their portfolio located, asset class, values).
Who are the key stakeholders in the business (Find out the decision makers and board approval process).
Relevant external and internal drivers (PESTLE / SWOT analysis).
What are some analysis techniques to analyse strategic real estate data?
SWOT analysis
PESTLE analysis
Scoring Matrix
Cash Flow Analysis
Talk me through your office acquisition - scoring matrix example?
Talk me through the process you followed?
I created a scoring matrix to assist a Marketing Agency with an office acquisition in Soho.
Firstly, I met with the Strategy Director to understand their objectives and key drivers behind their move.
The client placed high importance on being located in central Soho, medium importance on having bike racks/showers in the building, and a bonus if the floor was ready fitted.
I collated these factors into a table and the scoring matrix was used during the inspections, where I ranked each property against the respective objective.
After the inspections, I presented the client with the ranked results, so they could clearly see which properties best suited their strategic goals.
What is a scoring matrix?
A scoring matrix is a data management technique used to analyse various options based on a set of pre-determined criteria.
Each critera has a ‘weight’ that reflects its priority, and each option is given a score that indicates how well it meets the criteria.
What factor was weighted the highest?
Highest = Location (Proximity to Dean Street in Soho)
Medium = Bike Racks / Showers
Low = If floorplate fully fitted
How was your advice presented to the client?
I ranked each result based on the scoring matrix and colour co-ordinated so the client could clearly see which properties best suited their strategic goals.
Talk me through your Office Acquisition - Portfolio Review example?
I reviewed the occupational requirements of a charity client across their national property portfolio.
Firstly, I met with the Head of Property to understand ther objectives and key drivers.
As a result of the pandemic, the client wanted to increase the provision of flexible (serviced) offices across a greater geographical spread, as part of a new business model of hybrid working.
I produced a schedule of serviced office providers across specific locations (Edinburgh, Aberdeen, Ipswich, Luton, Shoreditch) that could be delivered within the clients timeframe.
This was supported by a location viability study (assessing key amentity in the location), property market analysis and cash flow modelling.
Who was your client in this example?
A well-healed national charity in the UK.
What was their key objective for the strategy?
As a result of the pandemic, the client wanted to increase the provision of flexible (serviced) offices across a greater geographical spread, as part of a new business model of hybrid working.
How did you gather the serviced office availability?
I contacted serviced office providers directly via their website and confirmed availability via a phone call to establish availability.
However, it was crucial I did not disclose the name of the business I was acting for and kept all client information confidential.