Sports Venues

Question 1

trends in stadium design

Answer 1

• smart feature stadiums
• upgrades to concessions (craft beer/gourmet food)
• enhancing the fan experience

Question 2

how are stadiums becoming smart?

Answer 2

• App’s
• Draft/Fantasy Stats
• VR/AR technologies
• Wi-Fi
• Vibrating seats
• Sound systems

Question 3

why are concessions being upgraded?

Answer 3

• top reported ‘pain point’ in NFL/NBA
• Fans want
  - better quality
  - cheaper food
  - easier to access
• Tastes changing, innovation, image

Question 4

History of Government and Sports

Answer 4

• Sports as part of the national, state, and local dialogue.
• Governments funding the building of new venues.
• historical architecture comes from sports.
• Politicians use sports for the glorification of area

Question 5

Current Issues with government support of stadiums

Answer 5

• Governments are running budget deficits.
• Sports are considered to be “non-essential” spending.
• New regulations are coming down the pipeline.

Question 6

How to address changing dynamics (gov. involvement in stadiums)

Answer 6

• Positioning sports as a benefit for the public good.
• Organizations need to prepare for legislation that impacts their sports.
• Understanding the need for public affairs employees and community outreach

Question 7

tax reform act of 1986

Answer 7

• prevented the government from issuing tax exempt bonds if debt was being repaid by private sports teams’ revenues
• Legislation was supposed to prevent publicly financed venues because sports teams cannot pay off municipal debt

Question 8

tax reform act of 1986 impact

Answer 8

• actually had the opposite effect.
• Over 200+ venues have been built with public financing
• Governments expect to use new tax revenues from economic growth to pay off the debt.

Question 9

what kind of mobile apps are being created to help fans at games?

Answer 9

• find parking spots
• purchase premium seat upgrades
• check-in and locate seats
• order food and beverages to be delivered to their seats
• find the closest restroom with the shortest line
• watch high-definition instant replay videos and close-up videos
• view exclusive content, promotions, coupons and statistics
• get traffic information and the fastest route home after the game.

Question 10

what are arenas doing to connect?

Answer 10

• better wifi
• mobile apps
• mobile point of service
• HD video screens
• targeted in stadium ads

Question 11

Naming Rights

Answer 11

• Alternative to paid media
• Performance Research
• nearly 90% of sports fans in Chicago, Boston, Indianapolis, and Minneapolis were able to correctly name stadium or arena sponsors without prompting

Question 12

why naming rights?

Answer 12

• corporate image and reputation
• brand awareness and visibility
• community based upon lifestyle and interests
• positioning
• communicate corporate values
• differentiate Branding

Question 13

benefits of naming rights to sponsor

Answer 13

• Increased Awareness
• Improved Image
• Sustainable Competitive Advantage from the Association with the Venue and Its Resident Organization
• Hospitality Opportunities
• Increased Sales

Question 14

benefits of naming rights to the fans

Answer 14

• Often Involves New Facility
• Better Seating Configurations
• More Amenities
• Potential for Lower Ticket Prices
• Better Product
• Team Retention

Question 15

benefits of naming rights for the community

Answer 15

• Provides Jobs
• Higher Levels of Tourism
• Lower Taxpayers’ Burden