Pro Sports

Question 1

are ads on jerseys going to bother people?

Answer 1

not so much young people, but adults are annoyed

Question 2

which two sports are up in viewership?

Answer 2

MLB and NBA

Question 3

which two sports are down in viewership?

Answer 3

NFL and NHL

Question 4

Luxury Suites

Answer 4

• growing in importance since the 1990s

- In the past 20 years, 75% of US Sports teams have built or remodeled their venues

Question 5

Dynamic Pricing

Answer 5

• setting stadium seat prices based on real-time market demand
• can change by the hour, day, or week
• prices can go up or down

Question 6

trends in sports marketing

Answer 6

luxury suites, dynamic pricing, and improving the fan experience, live streaming content

Question 7

Building sponsorships

Answer 7

use fan information to build a better story for their partners on why they should invest

Question 8

Sports teams look to score by marketing to younger fansmake sure seats are filled in the future

Answer 8

Strategies:

• Targeted social media campaigns
• Events
• Promotions enhanced in-game and at-home experiences

Question 9

NBA International

Answer 9

• brought players to England, conducting clinics for youth coaches and players.
• Jr. NBA Basketball England League for 11-and 12-year-olds.
• 101 players from 37 countries and territories, including four on the Bucks
• NBA games are broadcast in 215 countries and in 47 languages around the world.

Question 10

which sport leads in social media

Answer 10

the NBA with 1.3 billion combined followers

Question 11

examples of targeting to younger fans

Answer 11

• chicago cubs- renovations to stadium, concessions options, and ticketing
• washington wizards- color chang, sending promo squad to family based community events, relaunched kids club

Question 12

general marketing strategies

Answer 12

• Reevaluate the product
• Build long-term equity when times are good
• Identify with customers
• LISTEN TO YOUR CUSTOMERS

Question 13

social media-Know your Audience

Answer 13

post game day updates/highlight videos, actively respond to questions, promote exclusive offers/contests and share photos/ tweets. Use digital media to cultivate conversation.

Question 14

social media-Utilize Offline Tie-Ins

Answer 14

use social media to promote special events at the ballpark Complement the in-store experience by using online marketing to get them there.

Question 15

social media- Integrated sponsorships

Answer 15

Make sure any sponsorships and promotions are aligned with the overall goals and messaging

Question 16

social media- Off Season

Answer 16

Continue engaging with fans, use draft picks, training camp, injury updates or charity work by the organization. Continue to promote initiatives.

Question 17

what kind of co. is the most active category across the NFL, NBA, and the NHL?

Answer 17

insurance

Question 18

public funding for arenas

Answer 18

In the last 10 years, eight NFL stadiums have been funded by an average $285 million of taxpayer dollars.

Question 19

how can sports teams maintain public support?

Answer 19

• sharing means by caring
• doing well by doing good
• identity marketing
• launching grass roots campaigns
• government focused positions
• straight talk on lobbying