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Sports Marketing > Lammi Sports > Flashcards

Lammi Sports Flashcards

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Sports Trivia flashcards
1
Q

What they do (TEAM)

A
  • Talent
  • Events
  • Advising
  • Media
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2
Q

How celebrities are used by organization

A
  • appearances , partnerships, endorsements

- Athlete match system

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3
Q

Best practices in using talent

A
  • Invest in high character athletes

- Athlete match system- match celebrity with the events values/goals

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4
Q

Talent

A
  • align speakings, endorsements

- Donald Driver

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5
Q

Events

A
  • utilizing big name athletes

- Jordy Nelson Charity Football Game

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6
Q

Advising

A
  • how groups can use athletes
  • Advises small and large companies on how to maximize current sponsorship and utilize assets
  • Lammi uses their PR team
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7
Q

Media

A

-Delivers different types of sports media (radio and TV)
-Green Bay Media
Inside the Huddle
Green Bay Nation
The Better Half (wives of GB Packers)
Chicago Huddle (Chicago Bears TV program)
Chad Greenway Unplugged (Vikings)
Coming Soon: Milwaukee Bucks Hour

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Sports Marketing (12 decks)

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