Sport and Society Flashcards
Gender discrimination
- stereotypical views
- discriminatory attitudes
- lack of media coverage
- sexploitation
- underfunding
Racial discrimination
- racial stacking
- less black athletes employed in sport after career
- lack of role models
Disability in sport
- 9% disability in sport 23% without disability
- lack of media coverage, lack of role models
- lack of facilities/specialist coaching
Class in sport
- Football working class
- Rugby split working and middle
- Golf not spectacle but high broadcast and lots of money involved - Wealthy powerful people interested in sport promoted
- Working class limited
- Geographic accessibility
Race/ Ethnicity
Race = Physical characteristics
Ethnicity = Cultural heritage
Strategies for improving female participation
- This Girl Can: Sport England and lottery funded promote sport for ALL women
- Us Girls: partnered with StreetGames promote sport deprived communities
- Womens Sports Trust: partnered with Sky Sports to ‘show up’ to women events
Strategies for racial discrimination
- Rooney rule: 1 black candidates interviewed improved diverse of coaches in NFL
- Kick it out: app report discrimination at football ground
- No room for racism: players take the knee
Strategy for disability
Sport England aims to improve number of people with disability in sport including accessibility facilities and coaching
Increased female participation
- Increased media coverage
- Societal norms changed
- More funding
- Women’s only section
- Campaigns
- Influencers
Golden triangle fans advantages
- Higher standards of performances
- Increased access watch live sport
- High quality of stadiums
Golden triangle fans disadvantages
- Longer breaks
- Time changes
- Subscriptions
- Sports aren’t popular less funding
Golden triangle athlete advantages
- More competitions
- Increased profile sponsorships
- Higher quality stadiums
Golden triangle athlete disadvantages
- Increased pressure
- Lack of control financial rewards
- Lack of privacy
Golden triangle media
- Increased audience
- Sport high profile
Golden triangle sponsorship
- Awareness brand product
- Positive image and good reputation
- Increased sales
- Reduced tax due to tax relief
Americanisation of sport (seen as business)
- 19th century American baseball matches advertising sold on cards
- Sale of TV rights major source funding
- Sponsorship
- Broadcasting rights NFL $11.5 billion yearly
- Sport as event e.g. half time entertainment
Globalisation
- organisations international influence operate internationally
- more media coverage, financial support, accessible
- athletes travel
- more exposure, more elite athletes, greater talent identification
Levels of globalisation
Global sporting comp: Premier League, IPL, NBA played UK, worldwide sponsors
Satellite communication: live
Sporting good: evolution sport brands Jordan
Consequences of globalisation
- leave countries earlier, play for that country
- decreases talent pool & chance of developing countries becoming competitive
- athletes in news as role models, increase revenue and sponsors but lack privacy
Commercialisation
Process of managing something for financial gain
Consumerism
Promotion of consumer interests
Americanisation
Making something American
Globalisation
Process organisation’s international influence or operate internationally
Social stratification
Unequal layers factors such as income education
Discrimination
Negative perception of group creates distinction