Sponsorhip Flashcards
State two different types of sponsorship and explain how each could help to improve the players’ performance. (6)
Award one mark for each different type of sponsorship and up to two further marks for an explanation of how each could help to improve the players’ performance (2x3).
- Equipment eg balls / higher quality / enables advanced skills to be developed.
- Clothing eg team kit / which boosts confidence or morale / so that they work better as a team.
- Footwear / improves grip / to stop them from slipping.
- Transport and travel / enter more competitions a greater distance away / to play a greater variety of teams.
- Money / to employ a coach / to develop advanced skills.
- Facilities / train more often / to develop fitness.
- Entry fees or league fees / enter more competitions / play at a higher level.
Describe the advantages that a local company might gain from sponsoring a local performer. (3)
Increased revenue or increased sales
- Increased profile by association with successful performer
- Advertising of the company
- Cheaper than TV advertising
- Tax benefits
- Develop a good relationship with the local community
Describe one acceptable type of sponsorship that would be useful to a football club. (2)
Specialised training equipment/ footballs, bibs, cones.
- Clothing/ such as team kit or tracksuits or footwear.
- Training/ specialist facilities could be provided to improve performance, eg Astroturf.
- Coaches/ specialist coaches to run training sessions.
- Money/ which the club could use to buy what it needs.
- Specialist support eg physiotherapist/ to help player recover from injury.
- Specialist support eg nutritionist/ to help monitor diet.
- Transport/ to get teams or individuals to matches.
Explain why an alcohol company may not be an acceptable sponsor for Rachel’s U18 football club. (2)
Illegal or U18 or underage/ and also harmful to health/could encourage under age drinking/ bad image for the club.
Describe, using an example, how sponsorship can be an advantage and help to increase participation. (3)
Award one mark for identifying and describing how the sponsorship could be an advantage,
one mark for linking it with increasing participation and
another mark for the appropriate example.
Example:
• Kit sponsorship could be provided, which means that clubs do not have to provide their own./
This enables more teams to be able to play at
competitive standard and makes it possible for more individuals to take part, and more individuals may be attracted to taking part./
An example of this would be any school soccer, netball or basketball team with sponsored kit or even professional teams who have deals.
Explain, using an example, why a sport or activity attracts sponsorship and state the advantages which result from this. (3)
Award up to three marks for a correct answer. Award one mark for the correct and suitable example, up to two marks for describing the example chosen.
Examples include:
• football / because this is a high profile sport in the media / which makes it popular with sponsors / who are able to advertise their products through their sponsorship deals / income to the sport/ develop grass roots / more competitions
Explain, using an example, why a sport or activity has either lost, or does not attract sponsorship and state the disadvantages which result from this (3)
Award up to three marks for a correct answer. Award one mark for
the correct and suitable example, up to two marks for describing the
example chosen.
Examples include:
• snooker / has become less popular as a spectator sport / since the tobacco sponsorship was withdrawn / as due to its declining popularity is not an attractive proposition to sponsors who are less likely to become popular through being associated with it/
the sport therefore has less income for development
Explain, using an example, why a form of sponsorship would be considered unacceptable in a particular sport or activity (3)
Award up to three marks for a correct answer. Award one mark for the
correct and suitable example, up to two marks for describing the
example chosen.
Examples include:
• tobacco sponsorship / because it is clearly dangerous to health / and sponsoring an activity would encourage more smoking / would link a sport to an unhealthy habit
Paying for transport costs is one example in which sponsorship can help a sports performer. Give three other different examples. (3)
Through direct cash payments
- Paying for entry fees
- Providing equipment, apparatus
- Providing clothing, footwear
- Paying accommodation costs
- Providing coaching
- Providing training facilities.
Describe a form of sponsorship which may not be acceptable in sport, clearly stating why. (2)
Award up to two marks for describing a form of sponsorship which
would be unacceptable. Award one mark for the unacceptable plus
one additional mark for stating why:
• Tobacco firms/because it would be encouraging people to smoke and this is clearly an identified health risk
• Alcohol firms/because it could be seen to be encouraging under age drinking and also alcohol abuse which is clearly
dangerous.
Describe a situation where it is easy to obtain sponsorship. Give an example in your answer. (3)
Award up to three marks for a correct description: one mark for identifying the situation and up to two further marks for the appropriate example or vice versa.
Examples:
- In a high profile sport such as soccer / there are more clearly identified role modes (such as David Beckham, Michael Owen) / who are sought after for endorsements by sponsors who are eager to pay them to promote their product
- If an individual succeeds at a sport (such as Paula Radcliffe) / their success attracts sponsors / who wish to be identified with their success and possibly link their products to it.
Describe a situation where it is difficult to obtain sponsorship. Give an example in your answer. (3)
Award up to three marks for a correct description: one mark for identifying the situation and up to two further marks for the appropriate example or vice versa.
Examples:
• A minority sport will not be very attractive to sponsors. / Because of low levels of media coverage and public awareness an activity such as netball / will not receive much assistance and players would have
to play as amateurs
• Not all sports are competed for at the highest level. / This in turn makes it less well supported with lower levels of interest. / This in turn makes it less viable for sponsors to be interested or forthcoming
What is sponsorship? (1)
Providing / paying for clothing / facilities / equipment on someone’s behalf, such as an event, or equipment
Give two reasons why sponsorship of most sports by tobacco companies is no longer allowed in this country. (2)
Two such as:
- Encourages smoking
- Encourages bad habits
- Incompatible with a healthy lifestyle
- Causes illness / cancer
- Causes death
