Sound Business Idea Flashcards
an economic opportunity which is within the reach of the entrepreneur and which will provide him with a desirable value.
Sound Business Idea
is defined as “ the reorganization of experiences into new configurations. This will mean mentally taking things apart, rearranging the pieces in new and potentially productive arrangements, and looking beyond normal frameworks for new solutions.
Creativity
It refers to the motivation, or willingness to repeat a process until the answer to a problem is obtained.
Drive
It refers to the ability of the creative person to come up with a lot of ideas regarding the problem under consideration.
Fluency
It refers to thinking beyond a certain category of ideas.
Flexibility
It refers to the ability to consider the use of rare and unusual ideas.
Originality
It refers to the ability to see unsual connections between objects or things
Awareness
It refers to new products or services as well as improvements of old products or services.
Product Innovation
It refers to improvement of process in the organization .
Process Innovation
It refers to improvements in the marketing functions of promotion, pricing , distribution, packaging and advertising.
Marketing Innovation