Marketing Strategy And Marketplace

Question 1

a functional area of management that when properly utilized brings beneficial results

Answer 1

Marketing

Question 2

refers to the activity that seeks “to identify a fairly homogeneous
(similar) group of customers to whom a company wishes to appeal.”

Answer 2

Target Marketing

Question 3

refers to communicating information between the company and potential buyers to influence buying attitudes and behavior.

Answer 3

Promotion

Question 4

promotion-which refers to promotion activities that stimulate interest, trial, or Purchase by final customers.

Answer 4

Sales Promotion

Question 5

refers to making products available in the right quantities and locations, when customers want them.

Answer 5

Place