Somethings ive Missed

Question 1

List some positioning methods.

Answer 1

Attribute positioning
Quality/Price positioning
Competitor Positioning
Benefit Positioning

Question 2

What is product positioning?

Answer 2

the way consumers perceive a products
characteristics and advantages.

Question 3

List the 5 layers of the product concept.

Answer 3

Core - product benefits
Tangible - product features
Augmented - additional services
Potential - competitive advantage
Product Image - product perception

Question 4

List the product classifications.

Answer 4

Durable - long-term
Non durable - short -term
Service - quality

Question 5

List the consumer product classification.

Answer 5

Convenience
Shopping
Specialty
Unsought

Question 6

List the classification of industrial products.

Answer 6

Production goods - raw materials
Accessories & Installations - manufactured goods
Supplies & Services - support manufacturing process

Question 7

List the product mix decisions..

Answer 7

breadth of production mix
depth of production mix
consistency
product diversification

Question 8

List the types of brands

Answer 8

Manufactured brand - Samsung
Private brand - PicknPay brand
Family brands - Dettol

Question 9

What is brand equity?

Answer 9

The value of a brand name

Question 10

What is brand extension?

Answer 10

When a company with a well-known brand launches a new product in a different category.

Question 11

List the roles of packaging.

Answer 11

Reusability
Protection
Transportable
Storage
Service

Question 12

List the types of new products

Answer 12

New to the world products
New to the marketer products
Line extensions
Repositioned products
Improved products