Soft Power

Question 1

What is soft power?

Answer 1

• ability to attract others, persuade others without the need for violence or threats ( Joseph Nye)
• co-option
• making other want what you want

-hard power = coercion, force and payment

Question 2

Currencies and using it

Answer 2

• 4 currencies: culture, values, policies and institutions
• 3 effective ways
  - ability to shape the preference of others
  - ability to legitimate ones values and cultures
  
  • capacity to construct rules which limit others activities

Question 3

British soft power

Answer 3

• 2015 - number 1 in poll
  - music
  - football
  - universities

-Brexit has made them decline in some polls

Question 4

US soft power

Answer 4

• culture
• co-option over coercion
• Hollywood and LA
• Movies and tv - netflix

-Trump - declined?

Question 5

China

Answer 5

• food
  -olympics
• wants to seem attractive
  BUT
  -authoritarain regime
  -repression of human rights
  -internet censorship