Sociopsychological Tradition

Question 1

sociopsychological Tradition

Answer 1

newest of traditions; more dominate; highly testable; corrected assumptions; more rigorous/ insightful

Question 2

Hallmark

Answer 2

communication is a process of influence; there are casual forces that effect processes; test causes

Question 3

Contextually based (4 contexts)

Answer 3

focuses on contexts where communication occurs: interpersonal; organizational; mass; health

Question 4

subcontexts

Answer 4

Mass= media affects children; Organizational= problem solving within groups; Interpersonal= cross-sex friendships; Health= dynamics of communication btwn doctors/patients

Question 5

Social Psychology

Answer 5

study of behaviors in social contexts

Question 6

Branch 1

Answer 6

human reaction standpoint of society; what influences you

Question 7

Communication is a process of…

Answer 7

symbolic interactionism

Question 8

Branch 2

Answer 8

individuals; quantitive based experiments; changing emotional state; changing cognitions

Question 9

Carl Hovland

Answer 9

Harvard psychologist who founded modern field of communication; studied propaganda and its affect on population; who what whom channel and effect chart!

Question 10

Earliest theories..

Answer 10

interaction and influence- first original sociopsychological theory of communication (Berger and Calabrese)

Question 11

Berger and Calabrese two major problems:

Answer 11

1. few original theories of communication

2. Theories we have seldom focus on communication process itself

Question 12

Berger and Calabrese

Answer 12

process of interaction

Question 13

Marshall Scott Poole

Answer 13

Looked at group instead of individual; problem of emergence; research interaction systems; study group; what emerges = can be studied

Question 14

Problem with emergence

Answer 14

How do you test it? Complesx contructing experiments