Socio-Cultural Influences Flashcards
Advantages of commercialisation
Provides funds for individuals, groups and competitions
Can support athletes who may not have been able to compete without sponsorship
Sports people and clubs can become rich and famous
Can support sport at a national and international level
Brings sport to a wider audience
Makes people aware of sports that they may not have seen
Encourages people to get involved
Promotes an active lifestyle
Can raise standards among athletes as they become role models
Disadvantages of commercialisation
Product promotion can make people want expensive products they can’t afford
Sponsors can demand things are done a certain a way. Clash with ideals
Beauty parade effects - Some people can receive more investment for the way they look rather than having good ability
Seat prices at events can be too high for some people
Audiences can find their enjoyment of the sport interrupted through adverts for example
Sponsors can determine when and where an event takes place, limiting some people from taking part
Marketing links may be seen as inappropriate for pushing products such as cigarettes that don’t support an active healthy lifestyle
What is deviance?
Behaviour that falls outside of the norm of what is thought to be acceptable. Goes against the moral issues or laws of the sport
What is negative deviance?
Deviance that has a detrimental effect. Intentional
What is positive deviance?
Deviance where there is no intention to cause harm or to break the rules
What is sportsmanship?
Qualities of fairness, following the rules, being gracious in defeat or victory.
What is commercialisation?
Commercialisation in sport is where sport is used by companies e.g. sponsors for financial gain
