Socio-cultural Influences Flashcards
1
Q
What are the 3 components of the golden triangle?
A
- elite sport
- media
- commercialisation
2
Q
What does media do in golden triangle ?
A
- Sell adverts
- Sell prescriptions
- Sell paper view of sport
3
Q
What does commercialisation do in the golden triangle?
A
- product displayed
- publicity
- brand awareness
- household name
4
Q
What does elite sport do in the golden triangle?
A
- sell rights to make revenue
- better pay for players
- full time for athletes
- professionalised
5
Q
Negatives of the golden triangle/commercialisation
A
- sport has to change format to be exciting enough for media to be interested
- playing times change
- negative role models
- pressure
