Socio-cultural influences Flashcards
What factors affect participation rates
Socio economic age gender ethnicity and disability
What is the golden triangle
Sport commercialisation and media
what does commercialisation refer to
Ticket sales, sponsorship, merchandise
What is sportsmanship
Demonstrating good acts in sport and playing within the rules
What is deviance
Breaking the rules
What is gamesmanship
Bending the rules for an advantage
What is an example of sportsmanship
Shaking hands with an opponent
What is an example of gamesmanship
time wasting
What is an example of deviance
Cheating or using performance enhancing drugs like doping
What is a disadvantage of commercialisation on sponsor
If a sponsored athlete is cheating it will affect reputation
What is the disadvantage of commercialisation on athlete
Increased pressure on athlete to win which may result in deviance
What is a disadvantage of commercialisation on fans
Increased ad breaks during games
What is the disadvantage of commercialisation on sport
sponsors may not be suitable for the sport for example alcoholic drinks and smoking
What is the golden triangle
Sport, commercialisation and media
What is the advantages of commercialisation to the sponsor
Increase publicity of brand
What are the advantages of commercialisation to the sport
Finance can be used to develop the sport at all levels
Awareness of sport is increased
What is the advantages of commercialisation to the player
The player can play without financial worries
Players receive clothing and equipment
What are the advantages of commercialisation to the spectator
Increased opportunity to watch sport
What’s the disadvantages of commercialisation for sponsor
Deviance can affect the sponsors reputation
What are the disadvantages of commercialisation for the sport
Some sponsors aren’t suitable for sport e.g. F1 and alchol
What is the disadvantages of commercialisation to a player
Increase pressure to win can lead to deviance
What is the disadvantages of commercialisation for the spectator
Increased advert breaks
Encourages spectating over participating
