Socially positive media

Question 1

sesame street origins

Answer 1

o Prereading skills (phonics)
o Urban setting

Question 2

Sesame street characteristics

Answer 2

o Short segments
o Music celebrities and parodies

Question 3

Sesame street short term effects

Answer 3

Short term
 Vocab growth
 Acquisition of prereading skills
 Positive social skills
* Non-racist attitudes
* Helping behaviors
* Reduced aggression

Question 4

sesame street long term effects

Answer 4

 Gains in school readiness
 Positive correlations with grades in English, math, science

Question 5

Co-viewing

Answer 5

o Helpful but not always realistic

Question 6

Participatory learning

Answer 6

o Co-engaging with media
o Using social together

Question 7

Social marketing

Answer 7

o Use media to promote behaviors that lead to improved health and wellbeing

Question 8

Downstream approaches

Answer 8

o Attempts to change behavior

Question 9

Upstream approaches

Answer 9

o Attempts to change conditions that produce or encourage behaviors

Question 10

Obstacles to social marketing

Answer 10

Unique challenges compared to marketing products
 Benefits and responsibilities
 Benefits delayed or intangible

Question 11

strategies - gamification

Answer 11

Gamification
 Feature of game to motivate behaviors
 Elements of achievement, reward, competition, fun
 Badges and trophies

Question 12

strategies - specific recommendations

Answer 12

Specific recommendations > general
 Knowledge is not enough

Question 13

strategies - norms

Answer 13

Norms
 Descriptive norms
* What people actually do
 Injunctive norms
* What people are expected to do