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3/4 Media > Social values > Flashcards

Social values Flashcards

1
Q

social value

A

An attitude towards an issue in society held by a group of people. This can be influenced by, commented on, or have an influence on media texts that are created at that time.

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2
Q

Three types of social values

A

dominant
oppositional
emerging

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3
Q

Emerging social value

A

An attitude towards an issue in society held by a group of people that are a growing minority in society, that can potentially become a dominant social value. This can be influenced by, commented on, or have an influence on media texts that are created at that time.

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4
Q

Oppositional social value

A

An attitude towards an issue in society held by a group of people being a minority, this social value challenges the dominant social value. This can be influenced by, commented on, or have an influence on media texts that are created at that time.

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5
Q

Dominant social value

A

An attitude towards an issue in society held by a group of people that is the majority of a society. This can be influenced by, commented on, or have an influence on media texts that are created at that time.

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6
Q

Discourse

A

the broader idea that is being discussed, the discussion that the society and the media have about that issue, the language that is created and used, and the meaning that is created with that language. It is not a social value, it is the idea that the social value is in relation to.

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7
Q

Production context

A

the time, place and the political, social or economic events taking place at the time of production as well as the elements that have an effect on a production. It is also the influence of the creators on the piece.

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8
Q

Example of a dominant social value

A

Multiple family structures should be considered as legitimate

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9
Q

Example of an Emerging social value

A

Same sex couples should have the right to adopt children

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10
Q

Example of an oppositional social value

A

Women should be the only care givers in a family structure

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11
Q

Difference between oppositional and emerging social values?

A 
Emerging = growing minority potential 
Oppositional = stagnate minority challenging
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12
Q

creators of Modern Family

A

Christopher Lloyd and Steven Levitan

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13
Q

creator of Happy days

A

Garry Marshall

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14
Q

All the Texts you have studied + what year

A

Modern family S1E01 (Pilot), S1E02 (The bike thief) [2009]

Happy Days (Pilot) [1974]

Tip-Top Advertisement (2011)

Tip-Top Advertisement (1992)

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15
Q

Cameron Tucker Name

A

Eric Stonestreet

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16
Q

Mitchell Pritchett name

A

Jesse Tyler Ferguson

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17
Q

Claire + Phill Dunphy name

A

Julie Bowen + Ty Burrell

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18
Q

Relevant family structures

A

Nuclear Family

Same sex

stepfamily

Standard north American family (SNAF) (2)

  • Traditional
  • Nurturing
19
Q

What is a nuclear family + eg

A

A breadwinner father, a stay at home mother, and two point 4 children

The Cunninghams

20
Q

What is a Traditional Standard North American Famliy + eg

A

A family where the Breadwinner and caregiver are seperate

Jay and Gloria
Mitchell and Cam
The Dunphys

21
Q

Marion Cunningham name

A

Marion Ross

22
Q

Man in 1992 Tip-Top Ad

A

Peter Sumich

23
Q

Articles of reference

A

The Modern Family (Steven Mintz) [2005]

The Family Romance Transformed (Ken Fuchsman) [2011]

Today’s “Modern” Family (Nicole Catherine Staricek)[2011]

California High Court Upholds Gay Marriage Ban (John Schwartz) [2009]

24
Q

Production context For Modern Family

A

Proposition 8

Gender roles + family structures changed

25
Q

Production context for Happy Days

A

Feminism movement

sexual revolution

26
Q

Dominant social value in Modern Family (2009)

A

‘Multiple family structures should be considered as legitimate’

27
Q

Emerging social value in Modern Family (2009)

A

‘Same sex couples should be allowed to legally marry’

‘Same sex couples should be allowed to legally adopt’

28
Q

Oppositional social value in Modern Family (2009)

A

Women should be the only care givers in the family structure

29
Q

Dominant social value in Happy Days (1974)

A

Women should have equal access to education and employment

30
Q

Emerging social value in Happy Days (1974)

A

Multiple family structures should be considered Legitimate

31
Q

Dominant social value in Tip-Top Advertisement (2011)

A

‘Nurturing SNAFs should be considered as legitimate

32
Q

Emerging social value in Tip-Top Advertisement (2011)

A

Care giving roles should be shared equally between husband and wife

33
Q

Oppositional social value in Tip-Top Advertisement (2011)

A

mothers should be the full time care givers in the family

34
Q

Dominant social value in Tip-Top Advertisement (1992)

A

‘Mother should be the main care giver’

35
Q

Representations In Modern Family

A

Same sex couples = competent parents

Traditional family = portrayed in various forms

36
Q

How are same sex couples represented in modern family

A

They are represented as competent parents.

Acting: Mitchell is a lawyer, who brings home enough money for the family to have the Traditional SNAF structure

Mise en scene: Both Mitchell and Cam are well dressed and live in a nice house

37
Q

How are the Dunphys represented in modern family

A

Dunphys = Traditional SNAF

Acting: Claire Cooking, frustrated, calls kids for breakfast + Phill texting whilst she is working hard

Mise en scen: Claire, casual clothes, hair+make up minimal. Props of brekkie

38
Q

How are women represented in happy days

A

Marion Cunningham = house wife

Mise en scene: wears apron, well dressed, hair+makeup neat

Acting: only one not eating, ensures that Richie eats,

39
Q

in the Tip-Top (1992) advertisement how are women represented

A

Mother = House wife

Mise en scene: wearing apron, tea towel, cooking appliances, kitchen

Acting: Makes Peter a sandwich and asks if he has finished his lunch

40
Q

key points and statistics from Mintz the Modern family article
(4

A

Nuclear families now = -15%
nearly 60% of white American women work outside the home
Rise in feminism movement (60s 70s)
sexual revolution(60s)

41
Q

Key points and statistics from Fuchsman the family romance transformed (4

A
  • 50 years ago more than 2/3 households nuclear family -> now just 2 in 10
  • ¾ married mothers have paid work
  • 1960’s-1980’s American divorce rates doubled
  • Fathers play a larger role in pre-school and school years parenting
42
Q

Key points and statistics from Staricek Today’s “Modern” Family

A

Standard north American Family (SNAF)
Mentions nothing about gender
Nurturing + traditional

43
Q

what is proposition 8

A

A vote in California that disallowed Same sex couples to be married

3/4 Media (5 decks)

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