Social values Flashcards
social value
An attitude towards an issue in society held by a group of people. This can be influenced by, commented on, or have an influence on media texts that are created at that time.
Three types of social values
dominant
oppositional
emerging
Emerging social value
An attitude towards an issue in society held by a group of people that are a growing minority in society, that can potentially become a dominant social value. This can be influenced by, commented on, or have an influence on media texts that are created at that time.
Oppositional social value
An attitude towards an issue in society held by a group of people being a minority, this social value challenges the dominant social value. This can be influenced by, commented on, or have an influence on media texts that are created at that time.
Dominant social value
An attitude towards an issue in society held by a group of people that is the majority of a society. This can be influenced by, commented on, or have an influence on media texts that are created at that time.
Discourse
the broader idea that is being discussed, the discussion that the society and the media have about that issue, the language that is created and used, and the meaning that is created with that language. It is not a social value, it is the idea that the social value is in relation to.
Production context
the time, place and the political, social or economic events taking place at the time of production as well as the elements that have an effect on a production. It is also the influence of the creators on the piece.
Example of a dominant social value
Multiple family structures should be considered as legitimate
Example of an Emerging social value
Same sex couples should have the right to adopt children
Example of an oppositional social value
Women should be the only care givers in a family structure
Difference between oppositional and emerging social values?
Emerging = growing minority potential Oppositional = stagnate minority challenging
creators of Modern Family
Christopher Lloyd and Steven Levitan
creator of Happy days
Garry Marshall
All the Texts you have studied + what year
Modern family S1E01 (Pilot), S1E02 (The bike thief) [2009]
Happy Days (Pilot) [1974]
Tip-Top Advertisement (2011)
Tip-Top Advertisement (1992)
Cameron Tucker Name
Eric Stonestreet
Mitchell Pritchett name
Jesse Tyler Ferguson
Claire + Phill Dunphy name
Julie Bowen + Ty Burrell
Relevant family structures
Nuclear Family
Same sex
stepfamily
Standard north American family (SNAF) (2)
- Traditional
- Nurturing
What is a nuclear family + eg
A breadwinner father, a stay at home mother, and two point 4 children
The Cunninghams
What is a Traditional Standard North American Famliy + eg
A family where the Breadwinner and caregiver are seperate
Jay and Gloria
Mitchell and Cam
The Dunphys
Marion Cunningham name
Marion Ross
Man in 1992 Tip-Top Ad
Peter Sumich
Articles of reference
The Modern Family (Steven Mintz) [2005]
The Family Romance Transformed (Ken Fuchsman) [2011]
Today’s “Modern” Family (Nicole Catherine Staricek)[2011]
California High Court Upholds Gay Marriage Ban (John Schwartz) [2009]
Production context For Modern Family
Proposition 8
Gender roles + family structures changed
Production context for Happy Days
Feminism movement
sexual revolution
Dominant social value in Modern Family (2009)
‘Multiple family structures should be considered as legitimate’
Emerging social value in Modern Family (2009)
‘Same sex couples should be allowed to legally marry’
‘Same sex couples should be allowed to legally adopt’
Oppositional social value in Modern Family (2009)
Women should be the only care givers in the family structure
Dominant social value in Happy Days (1974)
Women should have equal access to education and employment
Emerging social value in Happy Days (1974)
Multiple family structures should be considered Legitimate
Dominant social value in Tip-Top Advertisement (2011)
‘Nurturing SNAFs should be considered as legitimate
Emerging social value in Tip-Top Advertisement (2011)
Care giving roles should be shared equally between husband and wife
Oppositional social value in Tip-Top Advertisement (2011)
mothers should be the full time care givers in the family
Dominant social value in Tip-Top Advertisement (1992)
‘Mother should be the main care giver’
Representations In Modern Family
Same sex couples = competent parents
Traditional family = portrayed in various forms
How are same sex couples represented in modern family
They are represented as competent parents.
Acting: Mitchell is a lawyer, who brings home enough money for the family to have the Traditional SNAF structure
Mise en scene: Both Mitchell and Cam are well dressed and live in a nice house
How are the Dunphys represented in modern family
Dunphys = Traditional SNAF
Acting: Claire Cooking, frustrated, calls kids for breakfast + Phill texting whilst she is working hard
Mise en scen: Claire, casual clothes, hair+make up minimal. Props of brekkie
How are women represented in happy days
Marion Cunningham = house wife
Mise en scene: wears apron, well dressed, hair+makeup neat
Acting: only one not eating, ensures that Richie eats,
in the Tip-Top (1992) advertisement how are women represented
Mother = House wife
Mise en scene: wearing apron, tea towel, cooking appliances, kitchen
Acting: Makes Peter a sandwich and asks if he has finished his lunch
key points and statistics from Mintz the Modern family article
(4
Nuclear families now = -15%
nearly 60% of white American women work outside the home
Rise in feminism movement (60s 70s)
sexual revolution(60s)
Key points and statistics from Fuchsman the family romance transformed (4
- 50 years ago more than 2/3 households nuclear family -> now just 2 in 10
- ¾ married mothers have paid work
- 1960’s-1980’s American divorce rates doubled
- Fathers play a larger role in pre-school and school years parenting
Key points and statistics from Staricek Today’s “Modern” Family
Standard north American Family (SNAF)
Mentions nothing about gender
Nurturing + traditional
what is proposition 8
A vote in California that disallowed Same sex couples to be married
