Social Validity Flashcards
estimate of importance, effectiveness, appropriateness and satisfaction people experience.
-are goals relevant to everyday life?
-are procedures acceptable to consumers/community?
-are the outcomes of the intervention important/do the changes make a difference in everyday life?
social validity
Three approaches to estimate social validity
Subject evaluation
Normative comparison Sustainability
Groups info is solicited from in subject evaluation
direct consumer
indirect consumer
immediate community
extended community
peoples perceptions of goals, procedures and outcomes. assessment through questionnaires, forced choice procedures, structured interviews, opened ended questions.
subject evaluation
compare participants behavior to reference sample. base goals and outcomes on sample.
Normative comparison
the degree to which effects are sustained over time. if consumers view as desirable, likely to continue.
sustainability