SOCIAL SUPPORT [resistance to social influence]

Question 1

How does social support help resist conformity?

Answer 1

If someone seen to be non-conforming, the social pressure is decreased and it is easier to resist conformity

Question 2

What research demonstrates the effect of social support on conformity?

Answer 2

ASCH carried out a variation where a non-conforming confederate gave different answers. Their answer didn’t have to be right, but it still significantly reduced conformity in participants, allowing them to give their own answer.

Question 3

How does social support help resist obedience?

Answer 3

If there is a dissenting presence, it shows that it is possible to not obey and acts as a model

Question 4

What research demonstrates the effect of social support on obedience?

Answer 4

MILGRAM carried out a variation with a disobedient confederate joining the participant, OBEDIENCE DROPPED TO 10%

Question 5

Is the effect of dissent long lasting?

Answer 5

NO - if the dissenter begins to conform/obey, so will the participant