Social Stratification Flashcards
Pierre Bourdieu
-choice of object = SC status
-‘social capital’ (relo/netwks)
helps us develop taste
- social position influence
1. be higher class
2. maintain class
-conspicuous consumption
Define conspicuous consumption
product consumed in presence of others
A product that does not require SC identity
environmental concern
For a social class to exist:
- bounded - clear lines
- ordered - spread out
- mutually exclusive
- exhaustive - everyone fits
- influential - variations between classes
-aus do not have ‘pure’ SC
What is Status Crystallisation
degree of consistency on all status dimensions
Social Class Structure
Refer to brainstorm
Define single-item indexes
estimate social status using a single dimension
How social class is measured?
- education
- occupation
- income
Define ROCI
Relative occupational class income
-relationship of family’s total income to the median income of oth families in same occupational class
Explain OCI
- excess funds (over-privileged)
- neither excess nor deficient funds (average)
- deficient funds for desired lifestyle (underprivleged)
Define SDI
Subjective discretionary income
-estimate of money for non-essentials
Describe ISP
Hollingshead Index of Social Position
- 2-item index for measuring social position
Define ISC
Warner’s Index Status Characteristics
- measure based on 4 socioeconomic factors
- occupation
- income
- house type
- dwelling area
Define Masstige
When prestige brand becomes generalised to wider target market and achieves large-volume sales inconsistent with its OG positioning
Issues and assumptions
- ‘upward social mobility’ cannot apply to everyone
- class-consciousness is low in aus
SC and MS
- determine which aspects of the consumption process are affected by SC
- select segment based on usage rate, purchase motivation or product/brand meaning
- members desire to emulate some aspects of higher class life
Explain culture.
- comprehensive
- influences pref
- acquired not inherited
- boundaries = norms
Explain Conformism
- socialisation: when child is learning
- acculturation: when IND learns new
- sanction
Define cultural quotient (CQ)
cultural sensitivity
International MS
- cannot follow ‘one-size-fits-all’
- continuously monitor local news (bleeding orangutan fingers)
List cultural values.
Other-oriented:
-old ppl being wiser
Environment-oriented:
- risk taking (gambling)
- conquest for nature
Self-oriented: IND desire;
- value hard work
- immediate gratification
Define ethnocentrism
belief of superiority of own culture and that oth culture should have the same values
List cross-cultural variation
List in notes lol
Define non-verbal communication
meanings assigned to time, space, friendship, agreements, things, symbols and etiquette
Time
- western: inescapable, linear, fixed, almost seen as tangible
- asian: less discrete; less subject to scheduling
Space
Au: bigger=better
Au; personal space = less than Japan
Friendship
Au: quickly formed
Malaysia: less enforceable commercial code; friendship=biz
Agreements
au: rely on signed contract
oth: informal customs; contract can be offensive
Things
UK: silver tea trays = respectability
Japan: minimalist homes
