Social Psychology Methods Flashcards
What is self report data
Any method that relies on the individual own report of their views/symptoms/attitude etc
What are the different types of self report data in social psychology
Interviews
Questionnaires
What are researcher effects
Where the characteristics of the researcher impact the results, due to age gender religion etc
Different types of interviews
Structured
Semi-structured
Unstructured
What are the advantages of a structured interview
Easily repeated and the same for everyone improving reliability
Much quicker than semi-structure or unstructured
Do not need trained researchers
What are the disadvantages of a structured interview
Not necessarily valid as the pp are restricted in their answer and so they may not answer completely accurately
What are the advantages of semi-structured interview
More valid than a structured interview
Higher reliability than an unstructured interview
Allowing for a decent degree of both reliability and validity
Disadvantages of semi-structured interviews
Less valid than unstructured interview and less reliable than structured
Advantages of unstructured interviews
High validity
Deeper understanding
Disadvantages of unstructured
Require trained researchers
Not reliable as the interview could be different for all pp
What are the two types of questions
Open and closed
Describe open questions
Allow the pp to have freedom in their answer allowing them to expand
Describe closed questions
Where the pp is restricted in their answer and can only respond via a yes/no or ranked scale option
What is the alternative hypothesis
The hypothesis that states there will be a relationship between the two variables you are studying and if accepted rejects the null hypothesis
Can be directional or non directional
Different types of sample selection
Random
Stratified
Volunteer
Opportunity