Social Psychology Flashcards
social psychology
scientific study of the nature and causes of individual behavior in social situations
Platow et al
- La Trobe University students were instructed to listen to a tape of a stand up comedian telling jokes
- group 1 listened to the tape with canned laughter after each joke and were told that the tape was recorded at a show attended by students from their university
- group 2 listened to the tape with no canned laughter and were told that the tape was recorded at a show attended by a political group
- results showed that group 1 rated the jokes as funnier than group 2
- concluded that influence on groups to which we belong is stronger if we identify with the group
social influence
happens when we change our behavior in response to other people
- presence of others can influence the way we perform tasks successfully or unsuccessfully
social facilitation
boost in performance due to presence of others, especially with simple or well learned tasks
social inhibition
decreased performance due to presence of others, especially with difficult or new tasks
Norman Triplett
- observed that cyclists rode faster when raced against each other than when raced against the clock
- hypothesised that presence of others boosted performance
- tested this idea by asking adolescents to wind in a reel as quickly as they could
- found that adolescents wind in a reel faster when with another person performing the same task compared to winding alone
boost in performance depends on 2 factors
- level of arousal: people generally perform best at moderate levels of arousal
- performance level drops when under aroused or over aroused
- type of task: optimal level of arousal for best performance depends on the type of task
- we perform better at relatively high levels of arousal with simple or well learned tasks
- we perform better with lower arousal for difficult or new tasks
Myers and Bishop
- found that when students who were low in prejudice talked together about racial issues, their attitudes become more accepting
- when highly prejudiced students talked about the same issues, they become even more prejudiced
group polarization
individuals in groups with others who hold similar attitudes or beliefs within the group tend to strengthen opinions
conformity
change in behavior and attitude in response to group pressure
Asch
- in groups of 8 to 10, participants are asked to sit around a table and were shown 2 cards
- there was a set of 3 lines of different lengths on the first card and a single line on the other
- one by one participants were asked which line of the three was the same length as the single line
- unbeknown to the real participant, the rest were confederates
- 18 comparison trails were conducted and on the first few trials, everyone gave correct answers
- on the 12 to 18 trial, the confederates agreed to give wrong answers
- found that 75% of the participants agreed with the confederates on at least one trial, 50% echoed the confederates answers on 6 or more trials and only a quarter stuck with their own answer
factors that influences the extent to which we conform
- group size: conformity increases up to a group size of 4, increasing the group size above 4 has little influence
- degree of unanimity: when it is difficult to stand out when others in a group agree completely
Bond and Smith
- compared 133 Asch type studies carried out in 17 countries
- highest level of conformity was found in collectivistic cultures
- lower levels of conformity was found in individualistic cultures
2 reasons as to why we conform
- normative social influence: pressure on individual to change their behavior to conform to group standards in order to be accepted by group
- breaking social norms can lead to disapproval or exclusion from group
- informative social influence: pressure on individual in strange situations to behave in the manner of those around them
obedience
change in behavior in response to instruction or direct request from authority figure