Social Psychology Flashcards
Social Psychology
examines the influence of social processes on the way people think, feel and behave.
Attitudes
a positive or negative evaluative reaction toward a person, object or concept
Attitude Strength
the durability or impact of an attitude
Durability: if it lasts over time
Impact: if it impacts behavior or thoughts
Social Cognition
Initial Impressions: initial perceptions make a difference; and have shown strong effects
Asch’s study found that a person presented with positive traits first was found to be more sociable and happier
Social Influence
the presence of others energizes performance (Triplett)
Social Norms
shared expectations about thoughts, feelings and behavior; can vary by time and place; culturally sensitive
Conformity
the adjustment of people’s behavior, attitudes and beliefs to a group.
Informational Social Influence
follow the opinions of those we believe have accurate knowledge and believe they are doing right, “others are buying this product”
Social Role
a set of norms which characterize how people in specific social positions should behave
Role Conflict
norms accompanying different roles may clash
Normative Social Influence
conform to obtain rewards that come from being accepted by other people while trying to avoid rejection
Situational Influence on Behaviors
see others engaging in a behavior, likely to be influenced by it
Cognitive Dissonance
an unpleasant state that arises when a person recognizes inconsistencies in actions, attitudes and beliefs
Asch Conformity Study
Asch used lab experiment to study conformity, whereby 50 male students participated in ‘vision test’ using line judgment; agreed in advance what their response would be in line task, but real participant did not know this and was led to believe they were all real participants. About 1/3 participants conformed with clearly incorrect majority in trials. About ¾ participants conformed at least once. They went along with group for fear of being ridiculed. People want to fit in (normative influence) and because they believe group is better informed than they are (informational influence).
Results of Asch Study
When people were alone they got the answer correct
When in a group only 25% appeared to remain completely independent in their responses.
Factors which affected conformity
Group size: conformity increased from 5-35% as group size increased
After 5 this stabilized
Presence of a dissenter: when someone else dissents he/she serves as a model and it significantly reduces conformity
LaPiere Study: 1930’s attitudes towards Chinese
Attitudes do not necessarily determine or predict our behavior
Attitudes and Behavior are influenced by several factors
Attitudes influence behavior more strongly when the counteracting situational factors are weak
Persuasion
the deliberate effort to change or impact one’s attitude
Systematic Persuasion
attitudes or beliefs changed by appeals to reason