social psychology Flashcards
3 assumptions of the social approach
- behaviour is determined by our social situation and the social roles we are given (eg zimbardo)
- behaviour is determined by our interactions with others (eg asch)
- behaviour is influenced by culture and society
what is population validity
whether you can reasonably generalise findings from your sample to a larger group of people
random sample
every member of the target pop has an equal chance of being chosen (names out a hat)
- limits researcher bias
- unrepresentative sample
-time consuming
opportunity sample
using people readily available to you
- quick and easy
- ethical
-biased
volunteer sample
participants self select to take part in research by responding to an advert
- practical
- ethical
- biased
systematic sample
pick every nth person from a sampling frame
- limits bias
- unrepresentative
- time
stratified sample
proportionally represents the target population
- representative
- time consuming
obedience
a form of social influence elicited in response to a direct order or response
milgrams sample
40 middle aged white middle class males from USA
- responded to advert in the newspap er
milgram aim
investigate the extent to which people would obey commands in a situation where their obedience could seriously harm somebody else even if it meant breaking their morals.
the broad aim was to investigate the idea “germans are different” after they persecuted jews in ww2
milgram fake aim
effects of punishment on learners
milgram procedure
- rigged draw (ppant teacher, confederate mr wallace learner)
- mr w strapped in, complains of heart condition
- word pair task, wrong answer shock (15-450v)
- mr w screamed and complained of heart condition
- ppant wants to stop, verbal prods “you have no choice you must go on” “ the experiment requires you to continue”
- ppant didnt know until after that shocks were not real and screams were played on a recording
milgram findings
all 40 ppants went to 300 volts
65% (28) went to end 450 volts
marked effects of ppants stress including sweating, shaking and digging nails into flesh.
milgram conclusion
social situation is a powerful determinant of behaviour. majority of ordinary people would follow destructive orders if instructed to by an authority figure, even if somebodys life is at risk.
how can milgram be practically applied
helps us to understand historic events such as the holocaust and abu ghraib in which large amounts of ordinary people obeyed destructive orders to harm innocent people just because they were told too
4 strengths of milgram
standardised procedure
internal validity
debreif
practical apps
4 weaknesses of milgram
pop v
right to withdraw
mundane realism
psychological harm
situational factors that couldve made milgrams ppants obey
payed incentive
authority figure (lab coat)
buffer (wall)
experimenter took responsibility
4 verbal prods
four ethical principles
respect
competence
responsibility
integrity
ethical guidelines should be followed
informed consent
deception
right to withdraw
debrief
protection from harm
confidentiality
4 factors researchers should consider when doing a risk assessment
study from pov of participants
paid incentive
short/long term
cost benefit analysis
milgram variation 7
telephonic
aim of milgram 7
investigate whether proximity to the experimenter would influence the levels of obedience
how did milgram 7 vary from original
after giving initial instructions in lab, experimenter left and gave the rest of the instructions via telephone
obedience levels in milgram 7
22.5%
milgram variation 10
run down office block
aim of milgram 10
investigate whether location of study would influence destructive obedience
how did milgram 10 vary from original
relocated to rundown office block in bridge port conneticut
ppants believed research was being ran by private research firm rather than yale
obedience levels milgram 10
47.5%
milgram variation 13
ordinary man
aim of milgram 13
whether the ordinary man not wearing a lab coat would influence obedience levels
how did milgram 13 vary from original
2 confederates
learner and experimenter
lab coat man takes phone call so ordinary man takes over
obedience levels milgram 13
20%
5 situational factors influencing obedience
social contract (money)
buffers
status of authority figure
deffered responsibility
location
3 ways personality impact obedience
authoritarian
locus of control
empathy
locus of control impact on obedience
- rotter
belief about whether the outcome of our actions are depending on what we do
external believe there behaviour is beyond there control so are influenced and more obedience
milgram found that the obedient participants blamed the learner
authoritarian personality impact on obedience
- adorno
rigid and intolerant to change
conventional
will obey superior
higher F scale, more obedience
empathy impact on obedience
burger found that although empathatic people protested against giving the shocks more, this didnt translate into lower levels of obedience
gender impact on obedience
SHERIDAN AND KING
live puppy as victim in milgram style epxeriment
women were more obedient
culture impact on obedience
individualistic culture (eg USA) behave more independently and resist conformity
collectivist cultures (eg israel) are interdependent and believe cooperation and compliance are importance and therefore are more obedient
what is my contemporary study for social psych
burger
aim of burger
to investigate obedience by partially replicating Milgrams 1963 study to examine whether situational factors still impact on obedience to authority almost 50 years later
burger sampling and screening
newspaper ad, 50$ incentive
1. asked if studied psych, phys and psych health
2. clinical questions, demographics, empathy scale, anxiety scale, depression scale, desirability control scale
3. interviewed by clinucal psychologist to see if theyd be negatively affected by the study