social psychology Flashcards
(109 cards)
3 assumptions of the social approach
- behaviour is determined by our social situation and the social roles we are given (eg zimbardo)
- behaviour is determined by our interactions with others (eg asch)
- behaviour is influenced by culture and society
what is population validity
whether you can reasonably generalise findings from your sample to a larger group of people
random sample
every member of the target pop has an equal chance of being chosen (names out a hat)
- limits researcher bias
- unrepresentative sample
-time consuming
opportunity sample
using people readily available to you
- quick and easy
- ethical
-biased
volunteer sample
participants self select to take part in research by responding to an advert
- practical
- ethical
- biased
systematic sample
pick every nth person from a sampling frame
- limits bias
- unrepresentative
- time
stratified sample
proportionally represents the target population
- representative
- time consuming
obedience
a form of social influence elicited in response to a direct order or response
milgrams sample
40 middle aged white middle class males from USA
- responded to advert in the newspap er
milgram aim
investigate the extent to which people would obey commands in a situation where their obedience could seriously harm somebody else even if it meant breaking their morals.
the broad aim was to investigate the idea “germans are different” after they persecuted jews in ww2
milgram fake aim
effects of punishment on learners
milgram procedure
- rigged draw (ppant teacher, confederate mr wallace learner)
- mr w strapped in, complains of heart condition
- word pair task, wrong answer shock (15-450v)
- mr w screamed and complained of heart condition
- ppant wants to stop, verbal prods “you have no choice you must go on” “ the experiment requires you to continue”
- ppant didnt know until after that shocks were not real and screams were played on a recording
milgram findings
all 40 ppants went to 300 volts
65% (28) went to end 450 volts
marked effects of ppants stress including sweating, shaking and digging nails into flesh.
milgram conclusion
social situation is a powerful determinant of behaviour. majority of ordinary people would follow destructive orders if instructed to by an authority figure, even if somebodys life is at risk.
how can milgram be practically applied
helps us to understand historic events such as the holocaust and abu ghraib in which large amounts of ordinary people obeyed destructive orders to harm innocent people just because they were told too
4 strengths of milgram
standardised procedure
internal validity
debreif
practical apps
4 weaknesses of milgram
pop v
right to withdraw
mundane realism
psychological harm
situational factors that couldve made milgrams ppants obey
payed incentive
authority figure (lab coat)
buffer (wall)
experimenter took responsibility
4 verbal prods
four ethical principles
respect
competence
responsibility
integrity
ethical guidelines should be followed
informed consent
deception
right to withdraw
debrief
protection from harm
confidentiality
4 factors researchers should consider when doing a risk assessment
study from pov of participants
paid incentive
short/long term
cost benefit analysis
milgram variation 7
telephonic
aim of milgram 7
investigate whether proximity to the experimenter would influence the levels of obedience
how did milgram 7 vary from original
after giving initial instructions in lab, experimenter left and gave the rest of the instructions via telephone