Social Psychology Flashcards
Social psychology
The scientific study of how we think about, influence, and relate to one another
Attribution theory
The theory that we explain someone’s behavior by crediting either the situation or the person’s disposition
Fundamental attribution error
The tendency for observers, when analyzing others’ behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
Attitudes
Feelings, often influenced by by our beliefs, that predispose our reactions to objects, people, and events
Peripheral route persuasion
Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness
Central route persuasion
Occurs when interested people focus on the arguments and respond with favorable thoughts
Foot-in-the-door phenomenon
The tendency for people who have first agreed to a small request to comply later with larger requests
Self-serving bias
The tendency to attribute our successes to internal, personal factors, and our failure to external, situational factors
Actor-observer bias
You explain your own behavior with situation causes (bad luck, difficulty, other people)
You explain others’ behavior with person causes (personality, attitude, mood, effort, ability)
Just-world hypothesis
Refers to our belief that the world is fair, and consequently; that the moral standing of our actions will determine our outcomes
Blaming the victims
Attempt to cope with the bad things that have happened to others by assigning blame to the victim
Halo effect
Cognitive bias in which our overall, impression of a person influences how we feel and think about their character (attractiveness, assigning positive qualities to them)
Self-fulfilling prophecy
Process through which an originally false expectation leads to its own formation
Elaboration likelihood model
General theory of attitude change
Cognitive dissonance
Attitude and belief system that are not aligned
Solomon asch
Investigate the extent to which social pressure from a majority group could affect a person to conform (salt lines, 33% conformed, 75% conformed at least once, 5% stood up to group)
Normative social influence
Confirmed to the norms of the group. Influence resulting from a person’s desire to gain approval or avoid disapproval
Informational social influence
Influence resulting from one’s willingness to accept others’ opinion about reality
Stanford prison experiment
Giving people the role of prisoner or guard which people took that role (conformity)
Milgram experiment
Administering electric shocks into someone and increasing voltage (65% administer full shock, obedience)
Compliance
Yielding to social pressure in one’s public behavior, even though one’s private beliefs may not have changed
Door in the face
Unreasonable first request, then request second request (ask for $20 then $1)
That’s not all
Used by marketers, offering a product at a high price, not allowing customer to respond for a few seconds, then offer a better deal
Low ball
Not a compromise. Start low for price